Charles Strom on the Diagnostics Industry
Masters in Business
Bloomberg
4.4 • 2.2K Ratings
🗓️ 17 June 2022
⏱️ 77 minutes
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Summary
Bloomberg Radio host Barry Ritholtz speaks with Dr. Charles Strom, who has spent the past 30 years in the fast-changing field of genetic testing. The CEO and co-founder of Liquid Diagnostics, which uses new technology to analyze ultra-short DNA fragments in saliva and blood, Strom previously served as medical director for genetic testing at Quest Diagnostics, did groundbreaking work in pre-implantation genetics while at the Reproductive Genetics Institute, and served as a faculty member at the University of Chicago, where he also earned his doctorate and medical degrees.
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| 0:00.0 | What does it take to transform a company's mission into a movement? |
| 0:04.6 | I say it comes down to two things, math and magic. |
| 0:08.4 | I'm Bob Pittman, Chairman and CEO of I Heart Media. |
| 0:11.4 | On my podcast, Math and Magic, I sit down with the visionaries on the frontiers of marketing |
| 0:17.0 | to hear how they use data and creativity to bring big ideas to life. |
| 0:22.0 | We'll hear from business leaders like Susie Geary, CMO of Ford Motor Company. |
| 0:27.0 | We are at that moment when it all changes and I think that a big part of the why we're at that moment |
| 0:32.0 | is because of the F-150 light name. |
| 0:34.0 | It changed everything. |
| 0:36.0 | Listen to Math and Magic on our very own free I Heart Radio app, Apple Podcast, or wherever you get your podcast. |
| 0:45.0 | This is Master's in Business with Barry Reynolds on Bloomberg Radio. |
| 0:51.0 | This week on the podcast, I have an extra special guest. His name is Dr. Charles Scram and he is the CEO and co-founder of Liquid Diagnostics, |
| 1:02.0 | an advanced testing company. |
| 1:05.0 | He has several decades of experience in the field of genetic testing. |
| 1:11.0 | He ran Quest Diagnostics Labs for 16 years and we really just began to scratch the surface of his work. |
| 1:20.0 | I didn't get to the 60 minutes episode he appeared on or his appearances on Oprah, |
| 1:26.0 | but we did talk about COVID testing and why we're not looking at antibodies. |
| 1:32.0 | Dr. Scram thinks we should be. |
| 1:34.0 | If you want to decide whether you need a booster or a second booster, |
| 1:38.0 | wouldn't it be helpful to know if you're actually at a high level of antibodies or a low level of antibodies? |
| 1:44.0 | We talk about that early detection for certain types of lung cancers and how the world of genetics is just rapidly changing the way we not only detect potentially dangerous diseases, |
| 1:58.0 | but some of the treatments we do. It's really quite fascinating. |
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