Ever wonder how our brain creates habits? Today, we are talking with the Habit master, Charles Duhigg! Charles is a Pulitzer Prize-winning writer, a best-selling author, a former New York Times Reporter, and current a writer for the New Yorker Magazine. His book The Power of Habit, was on the NYT Bestseller list for over 3 years and has inspired a generation to create stronger habits in their lives. He is also the host of the How To! Podcast. His other book, Smarter Better Faster is also a NYT bestseller. He is the founding host of the How To! podcast with Slate and the recipient of the George Polk award, the Investigative Reporters and Editors Medal, the Robert F. Kennedy Journalism Award, and other honors. Charles speaks to a wide variety of audiences on topics ranging from how habits emerge and change within lives and companies to how idea brokers generate creativity. In this episode, we hear about Charles’s childhood and his journey to becoming a writer. We’ll discuss Charles’ time as a reporter in Iraq and how his time there put him on the path to studying habits. We’ll also hear break down the key components to creating habits, and how a place like McDonalds can unknowingly affect our habits! If you want to learn critical skills to create meaningful habits, keep listening! Sponsored by -  Jordan Harbinger - Check out jordanharbinger.com/start for some episode recommendations Prose - Go to Prose.com/yap for your FREE in-depth hair consultation and 15% off. AthleticGreens - Visit athleticgreens.com/YAP and get FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. Shopify - Go to shopify.com/profiting, for a FREE fourteen-day trial and get full access to Shopify’s entire suite of features Social Media: Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on Clubhouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com Timestamps: 00:47- Charles’ Childhood and Journey Into Writing 01:26 - The Power of Habit Origin 01:57 - Working in Iraq 5:39 - Habits in the Military 6:05 - What is A Habit 7:05 - Anatomy of the Brain 9:00 - Difference Between Memory and Habit 9:30 - Components of A Habit 16:30 - Cravings and How They Relate to Habits 18:00 - Mcdonalds And Cravings 21:20 - Supermarkets and Habits 24:24 - Social Media and Habit Loops 27:51 - How To Change A Habit 32:03 - Keystone Habits 35:51 - Charles’ Secret to Profiting in Life Mentioned In The Episode:   The Power of Habit- https://charlesduhigg.com/the-power-of-habit/ Learn more about your ad choices. Visit megaphone.fm/adchoices