Charitable Giving in the Era of the Ice Bucket Challenge
To the Point
KCRW
4.4 • 583 Ratings
🗓️ 25 December 2014
⏱️ 53 minutes
🧾️ Download transcript
Summary
America's charitable giving has reached only 2% of the GDP for many years now. Do Social Media and mobile devices offer new ways to raise it? How important is it for donors to know that the money they give is being used effectively?
Transcript
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| 0:00.0 | Hi, this is Warren Alney. Thanks so much for listening to this podcast of To the Point, |
| 0:04.0 | and I want to tell you about another podcast that's available here at KCRW, |
| 0:08.6 | and that's the program, DNA, hosted by Francis Anderton. |
| 0:12.9 | Francis is well connected in the industry of design and architecture and art. |
| 0:18.0 | She used to be editor of an architecture magazine. |
| 0:21.9 | She knows the trends before they happen. She'll be able to fill you in on them. You can find DNA on KCRW's iTunes page. |
| 0:29.2 | From KCRW in Santa Monica and PRI, Public Radio International, this is To the Point. |
| 0:36.8 | The changing face of charity. |
| 0:42.8 | Hello again, I'm Armin Alney, and this is To the Point from Public Radio International. |
| 0:46.8 | A daily look at the issues Americans count about most. |
| 0:49.3 | In the aftermath of last summer's sudden fed for victims of Lou Gehrig's disease, |
| 0:53.4 | American charities were |
| 0:54.5 | struck with ice bucket fever. People raised $15 million by dumping ice on their heads, but that |
| 1:01.0 | exercise in viral giving was not sustainable for humanitarian fundraising. Charities that go viral |
| 1:07.5 | are not always cost-effective. Why do people donate to one thing and not another? |
| 1:12.6 | Can social media help lift the level of giving above the tiny percentage of GDP |
| 1:17.2 | where it's languished for years? |
| 1:20.1 | Today's talking point is Blue America turning against football. |
| 1:24.8 | First, here's the news. |
| 1:46.0 | Music football. First, here's the news. continuous coverage and accessible via our smartphone app or online at kCRw.com. |
| 1:57.4 | Support for To the Point comes from the members of KCRW and from the Public Radio International Program Fund. |
| 2:00.0 | Hello again, Mormon Olney, back with To the Point. |
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