On social media, you've got less than two seconds to grab someone's attention.

So what are brands like innocent doing to stand out?

If they're all the same, why would you not buy the one that has made you laugh?

What about South by Southwest?

Everybody is doing video, like that's how we're achieving discovery.

And what does success look like to feed from?

If a million people see our content at Inzou Sen, the Hollowas, to be a queen.

I'm Kat Anderson from Sprite Social.

Listen to our podcast Social Creatures and hear the secrets to social media success

from brands like these, as well as LinkedIn, Ryanair and many more.

Every weekday, we provide a fresh perspective on the events shaping your world.

Pictures emerging from New York over the last few days look like something out of an

apocalyptic film edited with a hazy C.P.A filter.

But that orange hue is very real.

We dive into the data and assess the impact of these raging wildfires in North America.

And a look into the life of a woman who claimed to be the mother of one of the world's most powerful leaders.

However, her alleged son denied her until the day she died.

First up though.

Donald Trump is in trouble with the law again.

You hear because we have a Fox News Alert.

Donald Trump says on truth social that he's been indicted.

Quote, the corrupt Biden administration has informed my attorneys that I have been

...