CHAPTER 371 Ft. Tom Burwell
Gypsy Tales
Jase Macalpine
4.6 • 564 Ratings
🗓️ 28 July 2025
⏱️ 184 minutes
🧾️ Download transcript
Summary
Tom Burwell, CEO of World Supercross, joins us for Chapter 371 to unveil the future of WSX. A full rebrand. More money in the sport. Bigger races. A true global Supercross championship. WSX is taking Supercross to new countries, reaching new fans, and rewriting what a world championship looks like.
If you’re a Supercross fan — this chapter is a must watch!
Make sure to like, drop a comment, and subscribe to stay in the loop!
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00:00:00 Intro
00:00:48 Fist Handwear Ad
00:01:51 Making Supercross my World
00:15:39 Owning the World Championship Name
00:20:57 Birth of SMX
00:24:33 Division between the 2 Series
00:35:00 Rygg Ad
00:36:43 The Global love of two wheels
00:40:18 Why invest in Supercross?
00:47:17 Monster Energy Gets it
00:49:07 Re Branding World Supercross
01:02:46 Dana Whites Investment in Boxing
01:06:57 Ricky Carmichael Daniel Blair
01:08:03 World Supercross Facing Push Back
01:16:51 Creating Sure Stars
01:22:17 Incentivising teams in WSX
01:31:45 Sota Fuel Ad
01:34:08 Is World Supercross Profitable
01:36:11 WSX 8 Figure Investment!
01:44:35 The cost of running a WSX event
01:46:08 Radio Comms in WSX
01:51:26 Paris Supercross
01:55:48 Betting on Supercross
02:09:31 NASCARS Incentivising their drivers
02:15:28 Ken Roczen
02:17:20 Eli Tomac
02:21:05 Motosport Ad
02:22:16 AMA Racers moving to World Supercross
02:28:53 World Supercross Documentary Series
02:34:30 Fans want new content
02:41:36 Respectful Criticism
02:48:47 Electric bikes in World Supercross
02:52:12 World Supercross' relationship with the OEMS
02:59:10 Outro
#WorldSupercross #Supercross #WSX #GypsyTales #Motocross
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Transcript
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| 0:00.0 | All good? Tom Burwell. We're wrong. |
| 0:03.6 | Jason McAupy. Good to have you on, mate. Pleasure to be here. Yeah, I'm excited. There's a bit going on in your world at the moment. There is a bit going on in my world. I think there's been a bit going on in my world since I made the decision to make this my world. Yeah, yeah, yeah. I don't think, have you done many interviews? We did a bit around the series last year. |
| 0:23.3 | I met some people in Australia. We did a bit with Steve Mathis. Yeah. But in general, we've been eyes down because we've got work to do before we talk about it. Yeah, yeah. Well, this is cool, because I've got questions. I'm sure a lot of other people have questions. Sure. I think sometimes it's good to face to the name, to the series and all that sort of stuff. |
| 0:41.2 | Absolutely. So I guess maybe the |
| 0:44.0 | best place to start a little bit is just your background in general. So you don't necessarily |
| 0:48.9 | come from the supercross world, but sport, sports marketing, sports entertainment, very much so your world. |
| 0:58.3 | Yeah, professional sport, the business of sport has been my life, pretty much all of my life. |
| 1:05.1 | And it's, as you say, it's probably quite diverse. |
| 1:08.2 | I suppose if you go back from where we are today, previous to that, |
| 1:12.1 | I'd been with Formula One and very much on the circuit with F1. Yeah. In its race promotions |
| 1:17.6 | business, which is ultimately the business of racing and its 24 race partners being their |
| 1:22.1 | promoters, the host cities and the governments that support those race deals, that's a piece of IP |
| 1:27.0 | that Formula One sell on to those to those venues and to those markets |
| 1:30.9 | and how we're monetising them the best, but also making sure those promoters putting the best shows on in the world. |
| 1:37.4 | And I sort of came into that from being a promoter myself, but in the sport of rugby, |
| 1:41.2 | where I was the chief executive of the Emirates Dubai Sevens, |
| 1:44.3 | which is the biggest rugby sevens tournament in the world, which 150,000 people go and watch |
| 1:48.9 | over three days in the middle of the desert in a non-traditional... |
| 1:52.6 | In a non-rugby country, yeah. |
| 1:54.6 | Yeah, when I sort of underline that to those of your listeners to understand that, |
| 1:57.9 | it's if you think rugby is not big here in the USA, |
| 2:02.0 | it's much, |
... |
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