CHAPTER 361 Ft. Pete Fox
Gypsy Tales
Jase Macalpine
4.6 • 564 Ratings
🗓️ 22 May 2025
⏱️ 194 minutes
🧾️ Download transcript
Summary
Pete Fox is the man behind the most legendary brand in motocross — Fox Racing. What started as a small, family-owned business exploded into a $100 million-a-year revenue machine, becoming one of the most iconic and influential names in the sport’s history. Through bold designs, innovative gear, and a deep understanding of what riders truly wanted, Pete brought Fox to the masses. He created merch that made people proud to represent Moto — whether they rode or not — generating money and mainstream appeal like no motocross brand ever had. This is Pete’s story. This is the Fox family legacy.
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Chapters:
00:00:00 Intro
00:02:14 Pete's involvement in Terrafirma
00:06:06 Doug Henry Fox Ad
00:15:03 How the Fox family was introduced to Motocross
00:20:35 Inside Pete's creative mind
00:26:56 How Pete's Dad started FOX
00:33:11 Fox Racing Suspension
00:40:45 Pete's first job at Fox
00:46:31 Going after Ricky Johnson
00:49:45 Going to Finland to design gear
00:56:05 Before Fox was "cool"
01:02:55 Not dwelling on your mistakes
01:14:26 How what you create can shape the Culture
01:18:19 90's MOTO Culture
01:20:09 What worry's Pete about current state of MOTO
01:21:09 What the Moto industry needs to change
01:27:24 What does Supercross need to change?
01:34:30 When did Fox become the biggest brand in the industry?
01:42:24 Learning from your loses
01:48:40 Elon Musk
01:56:53 Fox going from 5 million to over 100 million in revenue
02:03:31 How apparel changed the game
02:06:00 Running Fox as a 100 million dollar company
02:07:31 The best years at Fox
02:12:29 Fox moves production to in house
02:15:25 Why did Pete sell Fox
02:22:53 If Pete could go back would he change anything?
02:24:34 Pete's relationship with his brother
02:29:24 Loss of Purpose after selling FOX
02:32:51 Who bought Fox
02:35:37 Reflecting
02:39:26 The start of RENEN
02:42:08 Manifestation
02:46:48 How does Meditation look in Pete's life
02:55:58 The journey of growing RENEN
02:59:15 Pete's goal with RENEN
03:08:03 Pete's favorite FOX memories
03:13:30 Closing
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Transcript
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| 0:00.0 | Pete Fox never saw motocross as just a sport. To him, it was a canvas with endless possibilities |
| 0:05.7 | to push the culture forward. From day one, he set out to make the coolest gear in the game. |
| 0:10.6 | But he didn't just design gear, he reshaped a generation. For a long time when you thought |
| 0:15.4 | of Moto, you thought of Fox. They had the baddest riders and the most iconic kits. |
| 0:20.4 | This is the story behind the brand |
| 0:23.0 | and the man whose vision defined it. With bold designs and a competitive drive to match, |
| 0:28.2 | Pete helped take his family's company from a $5 million brand to a $100 million a year revenue machine, |
| 0:35.6 | bringing style, money and a whole new level of pool to |
| 0:39.1 | motocross. After the sale of Fox, Pete found himself running Kanye West Raine-Yeezy for a full year |
| 0:44.9 | back in 2016, taking his eye for culture and creativity into the worlds of music and fashion. |
| 0:51.6 | But Pete was missing his purpose, and eventually he returned to his roots. |
| 0:55.6 | That purpose became Renan, a fully customizable, made-in-America Gear Company |
| 1:00.3 | that puts artistry, individuality, and soul back into motor. |
| 1:05.0 | Gypsy Gang, welcome Pete Fox to the podcast. |
| 1:09.6 | In 2022, Eli Tomak made the switch to Yamaha and found instant success on their class |
| 1:16.1 | leading YZ 450F. |
| 1:18.1 | Eli Tomac had three reasons for making the switch. |
| 1:21.8 | He wanted power and the Yamaha has the strongest and most tunable motor in the class. |
| 1:26.8 | He wanted KYB suspension and the |
| 1:29.0 | YZ-450F comes stock with his preferred KYB system. And finally, he wanted a cable clutch. Yamaha |
| 1:36.9 | took the championship winning YZ-450F and made it even better. More powerful, lighter, |
| 1:43.1 | slimmer with enhanced overall stability and more agility |
... |
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