Changing Leadership Culture and Scaling Content with Jeremie Kubicek

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 18 March 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

“We use visual tools and common language, so we share tools as if they’re mirrors so that the mirror does the heavy lifting and you get self awareness through looking at the mirror.”

Navigating the world of speaking and building a unique brand can be daunting in the early stages of your career. So this week on The Speaker Lab Podcast, Jeremie Kubicek joins Grant Baldwin to shed light on the strategic integration of speaking into a broader mission. Jeremie's journey into the content space began with a strong focus on vision, aiming not just for individual fame, but for a transformative impact on leadership culture worldwide.

Throughout the episode, Jeremie highlights the importance of aligning speaking with your overarching vision and mission. He discusses the unique business model he's built, which involves seven hundred coaches and consultants speaking on his content, enabling a scalable impact without the sole reliance on his personal speaking engagements. This model fosters long-term partnerships and creates sustainable revenue streams beyond the traditional cycle of publishing and promoting books. However, being at the forefront of this innovative model comes with its own set of challenges, prompting Jeremie to share insights into the balance between content creation and personal engagement.

Jeremie and Grant’s conversation offers invaluable lessons in creating content that transcends individual endeavors. By focusing on building a lasting enterprise, speakers can find a path that aligns with both personal and professional goals. With a new book on the horizon, Jeremie exemplifies how to harness speaking as a pivotal component of a larger, mission-driven business strategy. This episode is packed with guidance for those looking to innovate and grow their speaking careers, whether they are just starting out or seeking the next level of impact!

You’ll learn:

Strategies for leadership culture
Role of speaking in spreading content
Model of licensing content
Differentiating personal vision from competition
Jeremie’s personal journey into speaking
Building and managing major events
Best practices for speakers
Using AI in content creation
And much, much more!

“I want to take more time on the front end to really, really know and understand what [speakers] are trying to accomplish.”

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:57.4	Comes down to vision.
0:59.3	What are you trying to accomplish?
1:01.2	I want to be somebody.
1:02.6	Not me.
1:05.2	If someone goes, I'm trying to be somebody.
1:07.4	They're not going to say that, but that's what they're really saying.
1:10.6	Or I really want to be, I want to be famous or I want to be a, I want to be an
1:12.0	influencer. Like that's a different strategy. For me, my vision is to literally change leadership
1:18.1	culture. So I'm going after a missional vision to build liberating leaders in every city and
1:25.2	sector in the world to change leadership cultures.
2:01.4	It's our friends, Grant Bolden here. Welcome back to the Speaker Lab podcast today, joined by my buddy, Jeremy Kubitschek, and excited for our conversation. Jeremy is a very successful speaker and entrepreneur. He has his hand in a lot of different things. And so we're going to kind of pull back the curtain here and explore his business and how speaking fits into the mix. So Jeremy, how are you, man?
2:06.5	What's up? Good to be with you. Yeah, man. Thanks for hanging out with us. All right. So,
2:12.4	again, like I said, you have your hand on a lot of different things. How would you describe 30, 60 seconds,
	...

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