Changing A Retail Furniture Business | Conversation with VaynerMentors Clients
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 31 October 2018
⏱️ 57 minutes
🧾️ Download transcript
Summary
really loved sitting down with these people to kick off the start of their VaynerMentors relationship with us - Lindsey's Suite Deals Furniture is a retail furniture outlet based in Florida that came to VM for help with their business - we sit down and talk retail marketing strategies, hiring employees and more. Really fired up about this one.
Learn more about Vaynermentors here: http://garyvee.com/vaynermentorspod
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi guys, I'm Amanda Martin from Lindsay Sweetdeals Furniture. |
| 0:04.4 | I came to VaynerMedia because I wanted to see how they could help my business. |
| 0:11.4 | We did a few initial rounds of questions and we felt that we were good fit for each other. |
| 0:17.5 | And what you guys are going to watch is our first meeting about our brand and just discussing |
| 0:23.0 | what we were doing and getting into a deep dive of how we operate day to day business |
| 0:29.4 | and what we do to try to promote our business and our marketing and just everyday operations. |
| 0:37.6 | And it was so exciting to be in that meeting and go through with all the VaynerMentors |
| 0:42.8 | and really dig deep into our business. |
| 0:46.0 | I can't wait for you guys to watch this and hopefully somebody will learn something from it. |
| 0:51.1 | I had a really good time doing this meeting and I learned a lot and we are implementing some |
| 0:56.8 | of our tactics and I cannot even begin to tell you how much it has helped and the results |
| 1:03.4 | that we've been getting and I can't wait for the future and to implement some more of our ideas |
| 1:08.4 | and tactics. I hope you guys enjoy it. Bye. |
| 1:27.6 | For two and a half years my family business was known as Shoppers Discount Lickers. |
| 1:32.2 | There was a sign printed on 8x10 on the front sliding door that said Wine Library and that's how I |
| 1:41.4 | two and a half years I traded as WineLibrary.com and then made the shift to Wine Library |
| 1:49.0 | from Shoppers Discount Lickers. So one of the things you may want to debate here is if you're |
| 1:55.2 | trading differently on .com, building up that brand equity and then if you decide that brand |
| 2:02.5 | is something that you can put on the front of the building it might be worth while debate. |
| 2:07.9 | So have like a different website name? |
| 2:09.9 | Yes. It's the easiest way for you to like solve this potential issue. I'm coming in cold. I'm |
| 2:16.0 | listening but it's being done a lot. I see a lot of historical businesses. Wine's to sold out |
... |
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