Hey, Fastlaners, welcome to Freedom Fastlane. This is Ryan Daniel Moran.

And on today's show, we're going to talk about the recent announcement and changes that

happened over at Amazon. In case you've been living under a rock, Amazon made some major changes

to the rules around

the way in which it's okay to get reviews, essentially banning the concept of incentivized

reviews, which means that the tit-for-tat method of giving away free product and exchanged

for reviews has been squashed, which may or may not

put out of business some of the popular review services that people have been using for a couple

of years now in order to inflate their reviews and especially kick things off and get

enough reviews in order to

get conversions. Now when this was announced, it was called game changing, it was called the

end of an era, it was called the leveling of a playing field, it was called all kinds of things.

But in my interpretation, all it really does is

revert us back to the way things were about two to two and a half years ago and forces

entrepreneurs to be a little bit more creative and intentional about the way that they grow their

business. But before we go into how this might affect physical product

sellers and internet entrepreneurs, I want to bring up just the fact that Apple is not concerned

about these changes. Quest Nutrition is not concerned about these changes.

Organify, a product that I have talked about as an example in some of our trainings, something I use myself, is not affected by these changes.

Julian Bakery, which really doesn't even have any reviews, and I've used as examples in some of my

trainings. They have like 30 reviews, average of three stars. They're not affected by this change.

Now, what I'm getting at here is the fact that businesses that operate like brands, that have

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