Changed The Entire Gym Industry | Ep 359

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 30 December 2021

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Get them to care by showing you actually care. Today, Alex (@AlexHormozi) shares with us his story of how he solved the churn in the gym industry, and the process he did to achieve this goal!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:03) - Alex shares his backstory on where he was at when he was doing Gym Launch and the many struggles he faced during that time

(4:14) - Gathering a group of gym owners to have a discussion on what they do to provide customer surplus, stating the similarities and differences, and getting to the bottom of what needed to be focused on

(8:06) - These were the five factors each person in the group discussion was doing in their own businesses: accountability, feedback, community events, personalization, and consistency.

(11:33) - If you want to solve a problem in your respective industry, consult with experts, check if anyone has solved the issue, consolidate all your findings, and find out what is being done to solve these problems

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can not more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:21.9	I'll take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.2	More importantly, it may change the world of someone else.
0:28.3	About how I solve to turn for the entire gym industry.
0:33.3	Welcome to the game where we talk about how to get more customers,
0:35.6	how to make more customers, how to keep them longer,
0:37.6	and the many failures and lessons we have learned along the way.
0:40.0	I hope you enjoy and subscribe.
0:43.1	In this video, I'm going to tell you a story about how I solve to turn for the entire gym
0:48.1	industry. And I think there are a lot of things you can take from this, both in the actual
0:52.2	outcome itself, but also the process that was used to achieve it.
0:56.0	All right. So one of the things I'm going to rewind the time clock here.
1:00.0	So for those who don't know me, I had a chain of gyms in California.
1:04.1	I just founded in 2013. I had six gyms by 2016.
1:09.1	That I grew just using cashflow from the growth of the facilities.
1:13.3	And so I was very good at the marketing and selling process of getting people in the gyms
	...

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