What goes into your decision making?

Particularly the big decisions, the important ones.

I heard a quote that moved me from Jeff Bezos.

It was a video on Twitter and he said,

my best decisions in business and in life have been made with heart,

intuition, and guts, but not analysis.

And he continues, when you can make a decision with analysis, you should do so, but it turns out that in life your most important decisions are always made with instinct, intuition, and taste.

And that connected some dots for me.

Because I think the big decisions, the life-altering decisions,

where we are pointing this ship, should be made via intuition.

Data can't tell you which direction is most important to you.

And even if it could, if your heart's not in it, if it's not aligned with who you are and where you feel you need to be,

wouldn't really matter anyway. Like the most important decisions we make, even right out of the gate, there's this feeling of

it's aligned or it isn't. We know right away, we feel it right away.

Someone once said to me, if you can't decide if something's good or not, flip a coin.

Because you'll know while that coin is in the air, what side you want it to land on.

And we do. We know.

And so after deciding, after letting intuition guide us then and only then, in my humble opinion of course, do we calculate the how?

That's the analysis part.

Once we've committed and our hearts are aligned, yeah, you use the data all around you,

the evidence collected along the way to map an efficient path.

I think people tend to put the heart in the brain against each other as though they're

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