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Motley Fool Hidden Gems Investing

Change One Word to Win Support For Your Idea

Motley Fool Hidden Gems Investing

The Motley Fool

Investing, Business

4.33.1K Ratings

🗓️ 25 August 2020

⏱️ 3 minutes

🧾️ Download transcript

Summary

Looking to get support for your ideas? Dr. Robert Cialdini, author of the best-selling book Influence: The Psychology of Persuasion, recommends using a key word when making the request.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

With the money full money extra, I'm Chris Hill.

0:09.7

So maybe you've got an idea you want to pitch your boss.

0:12.8

Do it the right way and you might get the support you're looking for.

0:17.1

For tips on how we turn to Dr. Robert Cheldini.

0:21.0

A long time professor of psychology and marketing, Cheldini says a subtle approach can boost

0:26.7

the odds in your favor.

0:28.2

So let me give you an example of subtlety by changing one word in what you ask your boss

0:35.2

for.

0:37.5

When you have a new plan or an initiative or an idea that you want support for from your

0:45.1

superiors.

0:47.0

So typically what we do is we develop the blueprint for our plan, perhaps a draft of it, and

0:53.6

then we give it to the boss and say, I'd love to have your opinion on this.

1:00.2

Could you give me your opinion?

1:04.8

That's wrong.

1:06.7

Because psychologically when you ask for someone's opinion, that person takes a psychological

1:14.0

step back from you and into him or herself.

1:20.4

We look inside and separate from you.

1:24.4

If instead of asking for an opinion, you ask for that person's advice psychologically

1:34.3

that individual takes a step towards you.

1:38.6

Because advice causes people to go into a cooperative, collaborative partnership kind

1:50.2

of mindset.

1:52.5

It's a teamwork kind of mindset.

...

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