There is far more learning in the blockbuster story if people would dig in and

understand it a little bit better because really what happened was not blockbuster's

failure to keep up with technology.

In fact, people don't even know this,

but blockbuster partnered with Enron in the early 2000,

like 2004 or something, to try to come up with the first streaming video capability.

I'm Ricky Mulvey and that's James Keys.

He was the former CEO of Blockbuster in 711,

also got a book out called Education is Freedom.

The future is in your hands.

My colleague Deidre Woolard caught up with Keys

to talk about what he learned from 711 franchisees,

how micro rewards could transform education, and the less discussed parts of the

well, well Jim, you have had this really varied career.

It's led you through top organizations,

very important positions how has education

been a throughline for you it was by far the most important enabler for me and you

know interestingly I grew up first generation to attend

college none of my family brother sisters father mother so I had no idea I was a very typical young person who doesn't really know how or believe that it's possible.

And it made all of the difference in the world. I was fortunate enough to go through a four-year school, College

of Holy Cross, Massachusetts, was able to attend business school at Columbia Graduate School

of Business and it provided a platform really for opportunity and I think that's

...