Chanel doesn't care whether or not you can afford them. I dropped that

truth bomb on a coaching client recently and I felt really called to jump on

this podcast and dig into what I mean by that. You are listening to style your

minds. I am your host, Cara Allwell. Thank you for being here with me today. If

it's your first time on the podcast, welcome. If you are returning, welcome. So

recently one of my clients was thinking about changing her pricing policy. She

sells a fairly high ticket investment and she offered a payment plan in the

past. So most of the people opted into the payment plan and she was noticing

this trend that after a couple of payments, people were falling off. She really

wanted to shift into a pay and phone model, but she had some limiting beliefs

around whether or not her clients would be able to afford that investment

upfront. You know, she's like people just, you know, can't afford it. It's a

weird time. You know, who is going to be able to spend this amount of money at

ones like where are these people? Like do they even follow me? Do they know me?

Where are they going to be coming from? And I asked her, does Chanel think about

whether or not someone can afford one of their handbags? Absolutely not. In fact,

I don't know if you guys know this, but Chanel raised their prices in 2020. In

the middle of a global pandemic and an economic crisis, they raised their

prices. They weren't concerned with who is going to be able to afford their

bags. They weren't worried about where these people were coming from. They

knew their worth. They felt confident about the increase and it was a move that

they made. And guess what? People are waiting online to get into Chanel. You

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