Chad Steele: VP of Public Relations for the Baltimore Ravens | #ThePlaybook 178

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 5 January 2020

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Chad Steele, VP of Public Relations for the Baltimore Ravens, talks about how an internship introduced him to the world of PR and how the growth of social media has changed the way that news travels. Chad and host of #The Playbook, David Meltzer discuss the necessary skills required to be successful in the competitive sports industry, including relationship building, and some of the misconceptions associated with public relations. Chad shares some of the tricks he’s learned about managing the ego of the world’s top athletes and gives his best piece of advice for those who aspire to work in sports. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook, I have Chad Steele, VP of Public Relations for the Baltimore
0:05.4	Ravens and Lamar Jackson.
0:08.4	That's right, but we're going to answer the most important question that I've been fielding
0:11.5	and that's, what the heck is PR and how has it changed.
0:15.3	You can learn all of this and more on the playbook.
0:18.4	This is entrepreneurs the playbook, where each week I bring you some of the greatest athletes, celebrities, and
0:24.8	entrepreneurs to talk about their personal and professional playbook to
0:28.9	success and what made them champions on the field and in the board room.
0:34.4	I'm your host and CEO of Sports One Marketing, David Melzer.
0:39.6	All right, this is Dave Melzer with entrepreneurs
0:41.6	the playbook, and I have a dear friend but also someone who I consider a mentor in media, Chad Steele.
0:48.0	And Chad, you are the head of all PR for the Baltimore Ravens.
0:52.0	You also, when the Ravens season,
0:54.3	whether it's done or not,
0:55.8	you also take on kind of the role of PR
0:59.4	head or lead during the Super Bowl.
1:01.7	And we always see you behind, usually winning quarterback but if you pick wrong I think you end up with the losing quarterback is that how it works.
1:08.0	Yeah, so the NFL invites some of us from around the league to come out and help.
1:12.9	The week leading into the Super Bowl, credentialing,
1:15.1	radio, row, and things of that nature.
1:17.4	And then you're assigned on game day.
1:20.4	Like usually I have a sideline reporter, then uh... and then you have a
	...

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