Welcome to the sports media podcast. I'm your host, Richard Dych. My producer is Patrick Antonetti. Two guests on this podcast, very, very familiar ones. Chad Finn makes his triumphant return of Austin Globe Fine media writer and columnist,

Austin Karp, a regular on this podcast, managing editor slash newsletters for Sports

Business Journal.

We will focus on the Olympics on this podcast.

I will bring someone on sooner than later, and we can go heavy on the NBA.

Hopefully, Marcia End or depending on his schedule or someone else.

But I'm NBA media rights out at the moment and the Olympics are much more interesting to me.

So I appreciate Austin and Chad coming on.

All right. I'm going to start right away with you, Austin.

We're a couple days into this opening ceremonies, massive numbers. You can certainly get into that in terms

of how NBC came up with this calculation. Day two massive numbers. So so far, at least in terms

of just strictly interest, the interest has been through the roof, how NBC is

presenting it is a different story. So go wherever you want on this, you know, stream of consciousness,

your top end thoughts so far in the Olympics coverage. Well, I thought the opening ceremony

number was incredibly strong. And I understood what they did there, where they combined, because

it's an entertainment property, the opening ceremony itself. You had that 1.30 or so afternoon

on the East Coast number, and then you combined it with the prime time where they kind of,

you know, it was a little more, they jazzed it up a bit. It was an entertainment event.

But something that's really different from this Olympics compared to other Olympics is that

when you see the number come out on Saturday, for the Saturday's numbers, and you saw

that already, and what's going to come out later today for Sunday's numbers, they're combining

the prime time on NBC and all the cable networks and streaming with that 2 to 5 p.m.

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