CG: What We Learned From Netflix and Disney at SXSW
Industry Focus
The Motley Fool
4.6 • 854 Ratings
🗓️ 14 March 2017
⏱️ 25 minutes
🧾️ Download transcript
Summary
For the leading streaming service and global entertainment giant, product testing is always happening behind the scenes. Tune in to find out how both companies leverage various tools at their disposal to put forward the “perfect” customer experience.
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Transcript
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| 0:00.0 | This episode of Industry Focus is brought to you by Away. |
| 0:03.0 | Away makes first-class luggage at coach prices that allow you to charge your phone on the go. |
| 0:07.0 | For $20 off your order, go to away travel.com slash fool, |
| 0:11.0 | and use the promo code Fool. That's away travel.com slash fool and use the promo code fool that's a way travel dot com slash fool |
| 0:15.0 | promo code fool. Welcome to Industry Focus to podcast that dives into a |
| 0:21.0 | different sector of the stock market every day. |
| 0:23.0 | I'm your host Vincent Shen and it is Tuesday, March 14th. |
| 0:26.0 | We are continuing with our special coverage of South by Southwest interactive this week. |
| 0:31.0 | The Motley Fool sent a team of analysts down to Austin, Texas to get a |
| 0:34.2 | first-hand look at everything coming out of the conference. And calling in today from |
| 0:38.3 | Austin is Dylan Lewis. How are you, Dylan? Doing okay. Taking a little break from checking things out at the Convention Center to give |
| 0:45.2 | you a call on the hotel phone. |
| 0:46.8 | Sure sure so our overarching topic for today's episode really comes down to I think |
| 0:52.1 | product testing and we will be looking at |
| 0:55.2 | this in the context of two very well-known consumer companies those being |
| 0:59.2 | Netflix and Walt Disney. So starting with the leading streaming service |
| 1:03.8 | Dylan, what did Netflix share exactly at their talk at |
| 1:07.7 | South by Southwest this year? |
| 1:09.6 | Yeah, the session hosted by a Netflix rep was probably one of the ones I was most excited about |
| 1:14.5 | when I was looking at the schedule. So I went to the session called design like a scientist |
| 1:19.5 | AB testing uX at Netflix. There's a lot of letters in there some acronyms |
| 1:25.3 | uh... but the idea here was there was a designer from netflix |
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