CG: The Power of Loyalty Programs and Their 3 Billion Members
Industry Focus
The Motley Fool
4.6 • 854 Ratings
🗓️ 1 November 2016
⏱️ 28 minutes
🧾️ Download transcript
Summary
Though the original loyalty programs date back as far as the Revolutionary War, the explosion of such offerings to everything from airlines and supermarkets to coffee shops and restaurants did not take hold until the late 20th century. We look at why businesses are so eager to sign up customers and how two companies are leveraging their own programs to succeed.
Transcript
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| 0:00.0 | Welcome to Industry Focus, the podcast it dives into a different sector of the stock market each day. |
| 0:07.0 | It is Tuesday November 1st and I'm your host Vincent Shen and with me is Asit Sharma who is joining us via Skype. |
| 0:13.5 | How are you, sir? |
| 0:15.2 | I'm doing well, Vince. |
| 0:16.5 | Thanks very much for asking. |
| 0:18.1 | Did you dress up for Halloween? |
| 0:19.9 | Yeah, I have to mention really quickly |
| 0:21.7 | for our listeners. |
| 0:23.3 | Halloween was just okay. |
| 0:25.0 | I dressed up as a werewolf, but a retired werewolf. |
| 0:29.2 | I'd give the kids in the neighborhood some life advice, |
| 0:32.3 | but they didn't respond that well they were like just |
| 0:35.2 | giving the candy. |
| 0:36.2 | How about your two boys did they dress up? |
| 0:38.9 | Three boys. |
| 0:39.9 | Oh three boys. |
| 0:40.9 | This is the first year and they're 18, 17, 15 and 13. This was the first year |
| 0:46.4 | that they didn't really dress up, but they orchestrated hiding in the bushes and scaring |
| 0:51.5 | some other teens that came by and hanging out candy to the smaller |
| 0:54.9 | kids. |
| 0:55.9 | So that was good to see. |
| 0:56.9 | Okay, so at that age now where I'm sure the youngest too is probably influenced by his older |
... |
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