Welcome to Industry Focus, the podcast it dives into a different sector of the stock market every day.

It's Tuesday, March 13th, and I'm your host, Vincent Chen.

Right now we have a team of fools in Austin, Texas attending the South by Southwest Conference, and that's the focus of all our episodes this week.

For today, I'm pleased to welcome Scott Latchit to Industry Focus.

Scott is the President of Research and Strategy at PSFK, a business intelligent platform based in New York City.

He was also a speaker at South by Southwest and his presentation focused on a topic that we cover often on consumer

goods industry focus and that's the future of brick and mortar

retail and how the in-store shopping experience is evolving.

All right Scott, welcome to Industry Focus. I was catching up with Dylan earlier

and he said you've been doing a lot of traveling.

So thanks a lot again for sending aside time here to join us today.

Before we dive into the business and more company-focused portion of this discussion I was looking at your

bio and for the benefit of our listeners it'd be great if you could tell us a little bit

about your background and the work you do at PSFK? Yeah, absolutely.

And thanks so much for having me on the program.

So the company that I work for, PSFK,

has over the past, let's say 18 to 24 months

sort of shifted a bit in terms of our focus.

We've always had sort of two core aspects of the business,

one being a publication, online publication that focuses on innovation across industries from retail to finance to automotive, etc.

and sharing that through various capacities with our readers from a

newsletter to daily articles and interviews and everything sort of across the

...