Welcome to Industry Focus. The Podcast that dives into a different sector of the stock market each day.

I'm your host Emily Flippin. I'm Jason Moser. I'm Nick Seyple. I'm Dylan Lewis. And today

we're talking financials. Today we're talking consumer goods. Wild Card Wednesday.

We're talking energy. And today we're talking tech. Let's dive in.

Welcome to Industry Focus. Today is Tuesday, December 14th and I'm your

Consumer Goods host Emily Flippin. Today I am joined by Motley Fool analyst Sammy Deo

and we're going to be talking about Olaplex.

It's a niche hair care business, but it's valued at over $16 billion so maybe niche isn't the right word to describe it with

but Sam Meit thank you so much not just for joining but for bringing this stock to our attention

yeah thank you for having me on and like I was saying I'm glad to bring a female hair care product to the mix here.

Well, I always say this. I'm a terrible host of this Consumer Good show because unlike the majority of people in my demographic, I don't spend nearly enough time or money on things like clothing, makeup, or hair care. I blame the pandemic and the fact that I sit behind a screen all day.

So I'm embarrassed to say I had actually never heard of this company until you started talking to me about it as a business

that you really liked.

And when I say really liked, I don't mean just in the context of, well, maybe we can talk about

this on industry focus,

have an interesting conversation.

I mean in the context of,

I want to recommend this company, right?

This is an interesting business that is growing pretty substantially.

And as I mentioned at the top of the show I was

astounded when I saw that its market cap was over 16 billion dollars because for a

hair care business that's pretty lofty, pretty unusual we see pure play hair care businesses valued at such a high rate.

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