Welcome to Industry Focus, the podcast it dives into a different sector of the stock market every day.

It's Tuesday, April 24th, and I'm your host, Vincent Shen.

Did you know that you can reach the industry focus cast at any time with feedback questions or just to say hello?

Our email is industry focus at fool.com and on Twitter we go by MF Industry Focus.

I wanted to call that out first thing on this episode because a listener question inspired our

discussion last week on Ulta Beauty and today we're reaching into the mailbag again this time to

answer a question from listener Eric. But before we move on, allow me to

introduce my guest who's calling into the full HQ studio via Skype. Joining me is Senior

Motley Fool Contributor, Acesharma. Hey bud, how's going, my friend? Doing well, how's everything on your end?

It's good. It's a dreary day here in North Carolina, but you know, it's Tuesday, my favorite spot on a Tuesday afternoon to be with you and

our investors so I think the sun will come out as we have this discussion.

We have a pretty cool episode today taking more of a lot a big picture approach in terms of the stock investing process.

So I'll kick off the episode though with a question and a request for listeners actually.

So first for Fool's listening, I want you to take a second and think about your process

for discovering new stock investment ideas.

So whether you have a very formal standardized process

or you get your ideas from reading publications

like the Wall Street Journal or something else or maybe listening to

podcasts like this one or just your day-to-day life experience take a second and

think through the last few stocks you purchased or looked into purchasing and

recall how those companies ended up on your radar.

So now for you, I said, I'll ask you the same thing.

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