CG: Can Brilliant Earth be a Brilliant Stock?
Industry Focus
The Motley Fool
4.6 • 854 Ratings
🗓️ 7 December 2021
⏱️ 29 minutes
🧾️ Download transcript
Summary
Brilliant Earth is a digitally native jewelry business looking to redefine the shopping experience for engagement rings. But will consumers take to this digital experience? Join Asit Sharma and Emily Flippen as they discuss one of the newest jewelry businesses on the market today.
Stocks: Brilliant Earth Group (NASDAQ: BRLT)
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Transcript
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| 0:00.0 | Welcome to Industry Focus. The Podcast that dives into a different sector of the stock market each day. |
| 0:11.0 | I'm your host Emily Flippin. I'm Jason Moser. I'm Nick Seyple. I'm Dylan Lewis. And today |
| 0:16.0 | we're talking financials. Today we're talking consumer goods. Wild Card Wednesday. |
| 0:20.4 | We're talking energy. And today we're talking tech. Let's dive in. |
| 0:26.6 | Welcome to Industry Focus. Today is Tuesday, December 7th and I'm your Consumer Goods |
| 0:30.9 | host Emily Flippin. Today I'm joined by Motley Fool's senior analyst Austin Sharma |
| 0:35.8 | and we're going to be talking about the hottest place to buy an engagement ring |
| 0:39.5 | this holiday season. |
| 0:40.9 | And no, it's not a retail store necessarily it is brilliant earth. |
| 0:45.2 | Osset thank you for joining. |
| 0:47.2 | Thanks Emily looking forward to a brilliant 30 odd minutes with you today. |
| 0:51.4 | This is a really interesting business. If I had to venture a guess, |
| 0:55.3 | I would say that a lot of our younger listeners, especially those that are active on places |
| 1:00.9 | like Pinterest or Instagram, will probably recognize the name of this business because they do a ton of advertising especially towards young women because the majority of what they sell are actually diamond engagement rings. |
| 1:14.0 | And Brilliant Earth has made the brilliant decision to try to digitize that experience of buying |
| 1:21.9 | your engagement ring. |
| 1:23.4 | And a lot of their sales come through the fourth quarter, |
| 1:26.2 | especially around the holiday season. |
| 1:28.7 | So I thought it'd be fun to kind of circle around on it |
| 1:30.7 | and talk about whether or not Brilliant Earth is just a brilliant place to buy an engagement ring or if it's a brilliant investment too. |
| 1:37.6 | Well Emily I must say this one is really catching my attention. |
| 1:42.0 | I'm going to I'm going to approach it from a more earthy angle. |
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