[CFMS SERIES] The Healthcare Revolution Starts in The Affiliate (EP. 047)

The CrossFit Podcast

CrossFit LLC

Health & Fitness

4.3 • 757 Ratings

🗓️ 27 October 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

This marks the sixth episode of a special CrossFit Podcast collaboration with the CrossFit Medical Society.

CrossFit affiliates are the force transforming how the healthcare system operates.

Zia Rohrbaugh of CrossFit Counter Culture and Josh Plosker of Invictus Boston have turned their gyms into full-service “health homes,” offering blood panels, IV therapy, and access to Community Care health plans — all built around CrossFit’s foundational principles.

In this conversation, Jocelyn Rylee explores how affiliates bring these systems to life, how members save money through HSA and FSA programs, and what it means for the future of CrossFit and community-based healthcare.

TOPICS INCLUDED

How affiliates are transforming into “health homes”
Partnering with the CrossFit Medical Society
Offering blood panels, IV therapy, and telemedicine in gyms
How Community Care provides affordable health coverage
Using HSA/FSA and TrueMed to make CrossFit memberships tax-free
The future of CrossFit as a global healthcare model

RESOURCES MENTIONED

Community Highlight

In 2011, Jaeho Woo discovered CrossFit as a college athlete in Seoul. What started as training for basketball became a lifelong passion — one that eventually took him to the most remote place on Earth.

After serving in the Korean military and coaching CrossFit, Jaeho opened an affiliate in Seoul — then shipped 500 lb of equipment to Antarctica to found the first CrossFit affiliate on the continent.

For 10 months, he’s coached his 18-person crew in a tiny gym surrounded by glaciers. When the endless dark set in and isolation hit hard, Jaeho kept showing up — knocking on doors, reminding his teammates: When you train together, you feel better, and you’re never alone.

As he prepares to leave Antarctica, Jaeho’s message is simple: Isolation is real. Resilience comes from connection. Wherever you are, don’t go it alone.

Know someone you think deserves to be highlighted? Nominate them here.

Share Your Thoughts: Email us [podcasts@crossfit.com] or complete our survey here.

Transcript

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0:00.0	our whole business model of that we are the health home of our community. You're not just joining a gym,
0:05.2	but we have health care. We have IVs. We have vitamin injections. We have an RN on staff that they can
0:11.8	talk to and we have a medical director. So we've partnered with the Medical Society to get people
0:17.5	blood panels when they join our gym for a very comprehensive snapshot of where they are
0:22.7	and where they want to be. We need a progression for like literally what are the steps. How does someone
0:27.9	start to do what you're doing? It's really, you know, the game is rigged and not in your favor.
0:39.9	You've been sold the idea that health insurance has your back, but you're not a person to
0:43.9	them.
0:44.7	You're a number, a stat.
0:47.1	It was never about your health.
0:48.8	It's about their profit margins.
0:50.7	But there's another way.
0:52.6	It's community care.
0:53.6	A health care system powered by the same values that may CrossFit more than just a workout.
0:57.0	A community that helps each other, covers each other, and rises together through sickness and life's most unexpected challenges.
1:04.0	It's time to rethink health care to stop relying on the system that's failed us.
1:08.0	They sell sick care. We power health. Community care.
1:12.9	For more information, visit crossfit medical society.com. All right, Zia, a treat to be here with you
1:19.0	in person. Thank you. Tell me what's got you fired up these days? The health home aspect of the
1:26.0	Medical Society for sure. Amazing.
1:28.3	So you've owned an affiliate for how many years?
1:30.3	16 years.
	...

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