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The CrossFit Podcast

[CFMS SERIES] The Future of Health (Care) in CrossFit Affiliates (EP. 038)

The CrossFit Podcast

CrossFit LLC

Health & Fitness

4.3757 Ratings

🗓️ 22 September 2025

⏱️ 67 minutes

🧾️ Download transcript

Summary

Over the next few weeks, we’re rolling out something different: a special CrossFit Podcast collaboration with the CrossFit Medical Society. Why? Because the CFMS isn’t sitting quietly on the sidelines. They are in the fight to cure chronic disease and put affiliates in the driver’s seat as the true health homes of their communities. This is a grassroots health revolution, and everyone should be paying attention. The mission is simple: empower affiliates, coaches, and members with real tools to reclaim their health and step out of the sickness economy. No quick fixes. Just CrossFit.

In this episode, Dr. Tom McCoy and Jenn Pishko, founders of the CrossFit Medical Society, join host Jocelyn Rylee to break down how affiliates can become the front line of community-based health care.

Recorded live at the 2025 CrossFit Owners and Coaches Conference and the 2025 CrossFit Games, the conversation digs into physician burnout, the launch of CommunityCare, and why the affiliate model is poised to be the future of preventative health.

Topics Covered

  • Burnout rates in primary care and why doctors are leaving medicine
  • How CrossFit affiliates can act as community health hubs
  • Launch of the CrossFit Medical Society and its goals
  • CommunityCare: a new model challenging U.S. health insurance
  • Biomarkers, bone density, and measures of health in CrossFit
  • Building trust between affiliates, coaches, and members
  • Shifting from “sick care” to true preventative health

Resources Mentioned

Community Highlight

Bobby Peters is the assistant superintendent of a rural California school district. He’s also an L2 trainer, a garage gym guy, and the founder of CrossFit Sierra Pacific, a nonprofit affiliate based in a public high school.⠀

It started small. A few local P.E. teachers got their L1s. Then came a weight-room renovation, a CrossFit course for students, and a 5 a.m. class open to any staff who wanted to move before the school day.

But Bobby didn’t stop there.

He helped launch a CrossFit program inside a juvenile incarceration facility. The setup is simple — bikes, sandbags, bodyweight movements — but the impact is massive.

“These kids didn’t talk to each other at first,” Bobby says. “Now they cheer each other on. They fist bump. They give feedback. It’s completely different.

”Bobby’s building confidence, leadership, and the possibility of a different path. His vision is clear: help these kids earn their L1s and reenter the world with something real.

He’s also pushing to get CrossFit recognized as a state-approved high school fitness curriculum — and he’s laying the groundwork to make it happen.

Know someone you think deserves to be highlighted? Nominate them here.

Share Your Thoughts: Email us [podcasts@crossfit.com] or complete our survey here.

Transcript

Click on a timestamp to play from that location

0:00.0

What exists right now from a healthcare system standpoint, isn't serving anybody.

0:04.4

Well, nobody likes this.

0:05.6

Nobody likes it.

0:06.2

We were the tip of the spear and have been and continue to be in fitness for 25 years.

0:10.5

Yeah.

0:10.8

Shake it all upside down.

0:12.1

Shake out the trash and start over.

0:14.0

The CrossFit affiliate, the box, is the perfect setting for a...

0:26.5

The game is rigged and not in your favor.

0:29.2

You've been sold the idea that health insurance has your back,

0:32.0

but you're not a person to them.

0:34.0

You're a number, a stat.

0:36.4

It was never about your health.

0:38.2

It's about their profit margins.

0:40.3

But there's another way.

0:42.0

It's community care, a health care system powered by the same values that may crossfit

0:45.8

more than just a workout.

0:47.0

A community that helps each other, covers each other, and rises together through sickness

0:52.1

and life's most unexpected challenges.

0:57.7

It's time to rethink health care to stop relying on the system that's failed us.

1:00.3

They sell sick care. We power health.

1:01.5

Community care.

...

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