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Shift: A podcast about mobility

CES Episode #4: Brunswick's David Foulkes makes a case for marine-auto tech collaboration

Shift: A podcast about mobility

Automotive News

Business

4.831 Ratings

🗓️ 6 January 2022

⏱️ 30 minutes

🧾️ Download transcript

Summary

The former Ford engineer, now CEO of the recreational boating leader, describes how the marine industry is adopting connected, autonomous, shared and electrified transportation to help navigate situations such as docking, anchoring and classifying objects in the water. He also talks about moving quickly from an in-person booth at CES to a virtual one.

Transcript

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0:00.0

And the Hi everybody.

0:16.0

welcome to Shift, a podcast about mobility.

0:19.1

I'm your host Pete Bigelove.

0:21.2

Hi Pete, hi everybody.

0:23.0

Welcome to the show.

0:24.0

This is Leslie Allen.

0:26.0

As you may know, this is the latest in our series of CES Podcast.

0:30.3

And Leslie, dare I say, we're breaking new grounds today.

0:34.0

We have talked about, I think, every mode of mobility and transportation on the

0:39.7

podcast before, but never before boating. But we're going to do that today. Do you want to introduce our

0:47.0

guest? Yes, we have a very special guest today. I had a great conversation with Dave Fawkes. He is the CEO of Brunswick Corporation. And Brunswick is a name that people who are into voting will know very well. They make marine engines and

1:06.7

parts, accessories, boats, etc. So this is a, and they are getting involved in using ADOS technology that we're familiar with in the auto industry,

1:19.0

advanced driver assistance technology and using it for boating. And they have this entire strategy for autonomous,

1:28.0

connected, electrified, and shared technology in marine applications.

1:34.3

So Dave is going to walk us through that.

1:37.1

So really looking forward to this.

1:38.6

We're seeing a convergence in a way of marine and automotive. I mean most recently general motors took a stake in what was it pure watercraft and these are motors that use lithium ion batteries to propel boats.

1:56.5

So not just in the air, but in the water.

1:59.2

You know it?

2:00.2

And also at CES, Hyundai is talking about Avicus.

2:03.7

It's autonomous boating venture as well.

2:07.4

So to your point, we are totally seeing

...

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