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I'm David Brown and this is Business Wars.

Today we conclude our series on the serial wars.

Breakfast, as we all know, is the most important meal of the day.

It's an adage's true as it is wise.

What better way to kickstart your body for a successful work day than a balanced breakfast?

Yes, yes.

That all sounds so scientifically and nutritionally sound.

Alas, it wasn't actually doctors or nutritionists who coined the phrase or the idea of starting

your day with breakfast.

It was, as you probably guessed, serial companies.

And in particular, they're marketing departments.

I mean, what better way to sell more great nuts than convincing people it's a key component

of a healthy lifestyle.

Our guest on today's episode is Alex Meyasi.

He is the editor of the website Gastro Obscura, where he writes about interesting food and

drink and the history of food and food culture around the world.

Alex has covered not just the history of the serial wars, but also how modern day serial

marketing became so aggressive and some of the parallels to today's consumer habits.

We'll talk with Alex about the state of the serial companies today, why we're eating less

serial and how serial ads are so effective at keeping us coming back for more.

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