CEO Diaries: Bozoma Saint John on Growing Through Grief & Leading with Purpose

The Diary Of A CEO with Steven Bartlett

FlightStory

Society & Culture, Business, Education

4.6 • 13.2K Ratings

🗓️ 25 June 2025

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Bozoma Saint John’s story isn’t just about leading the world’s biggest brands - it’s about surviving unimaginable loss, breaking every “career rule,” and redefining what success really means. In today's episode of CEO Diaries, the former Netflix and Apple CMO reveals why she quit chasing work-life balance, why being selfish saved her, and how personal tragedy shaped her path to the top. Visit - ⁠⁠⁠www.linkedin.com/DOAC⁠⁠ Listen to the full episode here - Spotify - ⁠https://g2ul0.app.link/yzrBsXpFsUb Apple - ⁠https://g2ul0.app.link/czJGDAsFsUb Watch The Diary of a CEO Episodes On YouTube - ⁠https://www.youtube.com/c/%20TheDiaryOfACEO/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Iron Hard has arrived on Disney Plus.
0:02.9	Rui, what is going all with you?
0:04.8	From Marvel Television, an executive producer, Ryan Coogler.
0:07.8	I wanted to build something undeniable, but now I'm in trouble.
0:10.7	Don't miss the sixth episode of Vand.
0:12.7	I joined a crew of criminals, and now I'm about to get killed by a deranged man in a cake.
0:17.8	Be the first to experience the all-new series.
0:20.5	You've bitten off a hell of a lot more than you can chew.
0:22.7	Brinklechill a lot.
0:23.5	Marvel Television's Ironhard.
0:25.4	Now streaming.
0:26.3	Only on Disney Plus.
0:27.7	18 plus subscription required.
0:29.1	Deas and Cs and Cs Apply.
0:30.1	In today's moments episode, we're featuring one of the most iconic brand builders of all time. The former CMO of Netflix and Chief Brand Officer of Uber, Bosma, St. John.
0:39.7	Bosma's perspective on marketing is fresh because it's not just about algorithms or trends,
0:44.0	it's about something far more powerful. It's about curiosity. Curiosity about people,
0:49.2	why they choose what they choose, what moves them, what scares them, and what makes them say yes.
0:54.6	In B2B marketing, just like in life, we're not talking to businesses, we're talking to people.
0:59.7	So if you want to understand the real edge behind influential marketing, this is the moment to listen in.
1:05.0	Your first sort of real significant career moves seemed to be this encounter with Spike Lee's agency.
1:11.1	So for people that don't know, who with Spike Lee's agency. Yeah, yeah.
	...

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