Celia Muñoz: Founder of La Coqueta
Second Life
Who What Wear
4.7 • 3K Ratings
🗓️ 17 November 2025
⏱️ 56 minutes
🧾️ Download transcript
Summary
Celia Muñoz is the founder of La Coqueta, a childrenswear brand that infuses traditional Spanish craftsmanship and culture into beautiful designs for kids. Before Muñoz dreamed up the idea for her brand, she studied psychology and then moved from her native Spain to London post-grad, working several jobs across industries—from luxury retail to headhunting. She went back to school to get her master’s in mental health while growing her family, but her dream for a kids' fashion brand quickly took over. With no experience in design or business, she launched the brand in 2013. La Coqueta (meaning “well-groomed”) was greeted warmly by families who fell in love with the brand for its high-quality garments, and things only continued to take off after Prince Louis of the Royal Family (son of Prince William and Princess Kate) was spotted wearing a La Coqueta original. Today, the brand continues to grow and expand its reach with new locations in the U.S.
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Transcript
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| 0:00.0 | Hi, everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What |
| 0:10.2 | Where, and this is Second Life, a podcast spotlighting women who have truly inspiring careers. |
| 0:17.5 | We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears, and what happens when they embark on their second life. |
| 0:27.0 | Today on the show, I'm speaking with Celia Migno's, the founder of La Coquette, a children's wear brand that infuses traditional Spanish craftsmanship and culture into beautiful clothes for little ones. |
| 0:41.0 | Celia's career path didn't start in fashion. She actually majored in psychology. While she didn't end up |
| 0:47.1 | going into the field, she did apply a lot of what she learned about people to a number of different |
| 0:51.8 | jobs post-grad, from working retail for luxury brands |
| 0:55.6 | like LVMH to recruiting for biotech and pharmaceutical companies. When Celia had her first child, |
| 1:02.4 | she stopped working and actually went back to school to study psychology again to get her |
| 1:07.5 | master's in mental health. But Celia's real passion was her side project. For years, |
| 1:12.7 | she split her time between her studies and building her brand from scratch before officially |
| 1:17.4 | launching it in 2013. It was a huge hit, so much so that Prince Louis of the royal family, |
| 1:25.9 | son of Prince William and Princess Catherine, |
| 1:28.6 | has been spotted wearing the brand. |
| 1:31.1 | Over the last 12-plus years, La Coquetta has grown a global community, |
| 1:35.9 | and this year, they expanded their presence in the U.S. |
| 1:39.1 | with the opening of their new Charleston and Palm Beach stores. |
| 1:43.6 | I can't wait for you to hear about her journey. |
| 1:47.1 | Now, on Second Life, it's Celia Munoz. |
| 1:53.5 | Shall we begin? Yes. So we'd like to start this podcast at the beginning. So what did you study in school? And much more importantly, |
| 2:03.2 | what did you think you were going to be when you grew up? I mean, I always wanted to be a war reporter. |
| 2:09.4 | What? Or a forensic doctor. And my father wasn't particularly thrilled about that. So, |
... |
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