Celebrity Trademarks and Usage Rights: What's Legal and What Isn't?
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 28 June 2022
⏱️ 41 minutes
🧾️ Download transcript
Summary
Trademark infringement is a hot topic when it comes to celebrity beauty as of late. This week we have an expert to tell us what we don’t know (because there is A LOT we don’t know, non-legal peeps). Alexa Stabler-Adams is a trademark attorney and an expert when it comes to all things trademark and usage rights. (Plus, she’s loyal Glamgeleno listener!) She breaks down the complexities regarding the Rhode lawsuit, SKKN vs. Skn by LH and Skkn+, what makes a strong trademark and what you should know if you’re starting your own brand.
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Transcript
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| 0:00.0 | And in this country, trademark rights arise out of use. |
| 0:03.5 | So even if you don't go register your trademark, and they have rights in that trademark, |
| 0:06.8 | even though they haven't registered it, the trademark is the company's most valuable asset. |
| 0:11.5 | If you take off the brand name of a lipstick, maybe the quality stands apart and alone, |
| 0:19.4 | but I also don't think it's a stretch to say it's the branding, the name that gets the purchaser there. |
| 0:25.9 | If you take a swoosh off of a pair of Nike's, you've got a pair of tissues. |
| 0:30.2 | It's very similar to a lot of its competitors. |
| 0:33.1 | So the brand name is oftentimes super valuable, super important. |
| 0:37.4 | Hi Kirby. Hi, Kirby. |
| 0:38.8 | Hi, Sarah. |
| 0:39.8 | Welcome to Los Angeles. |
| 0:42.5 | Welcome, glamgelinos. |
| 0:45.0 | We hope you stay a while. |
| 0:48.2 | That's cute. |
| 0:50.3 | Sarah. |
| 0:51.5 | Yes, Kirby. |
| 0:52.7 | What do you know about trademarks? |
| 0:56.0 | I know zero. Jack shit about trademark. |
| 0:58.0 | Same. |
| 0:59.0 | I don't know a damn thing. |
| 1:01.0 | I would love to know more, but I just don't. |
| 1:04.0 | And I feel like trademarks and IP, obviously, like a huge talking point the past couple of weeks in the beauty industry. |
... |
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