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Moral Maze

Celebrity Power

Moral Maze

BBC

Society & Culture, Religion & Spirituality

4.5609 Ratings

🗓️ 28 October 2020

⏱️ 43 minutes

🧾️ Download transcript

Summary

Marcus Rashford’s campaign for free meals for vulnerable children during school holidays has received widespread support from both the public and the media, with some describing Rashford as rising from sportsman to statesman, the noble quest of a celebrity footballer taking on the might of the Government. Whether he succeeds remains to be seen but it demonstrates the growing power of the celebrity. Advertisers and charities alike have long understood the power of associating celebrities with a product or a cause. They can guarantee visibility and familiarity and their likeability, attractiveness and success are known to influence the way many think and act regardless of whether the celebrities themselves know much about the cause they are championing. But when it comes to public policy should politicians be held to ransom by the power and influence of celebrities? Shouldn’t it be up to Government how it spends its money not the celebrities who are not accountable for their actions? Yet the relationship between politics and celebrities are becoming increasingly blurred. Celebrities are often asked to endorse political campaigns. In America, the history of politics is populated by celebrities themselves achieving political success from Arnold Schwarzenegger to Ronald Reagan and now Donald Trump to name but a few. Some would argue this has reduced political success to whether you like or dislike a politician not on well-rehearsed political arguments or ideologies. Others would argue that it degrades the moral status of government and is a danger to democracy. So who has the moral authority – the politician or the celebrity? With Paul Cullen, Dr Mark Harvey, Prof Natasha Lindstaedt and Brendan O’Neill.

Producer: Amanda Hancox

Transcript

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0:00.0

Good evening. Marcus Rashford is 21st century aristocracy, if not born to wealth, power and influence,

0:06.8

quite the opposite, which is at least partly the point. He's acquired them all while barely out of his

0:11.4

teens, a reported income of £10 million a year, an MBE, even an honorary doctorate, and he's still not 23.

0:19.0

Fame comes from football. Celebrity is more complicated. He's handsome,

0:23.3

seems transparently decent and altruistic. He and his campaign for free meals for vulnerable

0:28.6

children in school holidays have captured the public imagination. Boris Johnson's opposition

0:34.3

to extending the scheme is seen by many as a big political gamble.

0:38.5

You take on celebs at your peril.

0:41.3

The cult of celebrity is a feature of our times.

0:43.8

They're used to sell products, push causes.

0:46.2

Power without responsibility, some will say with a sniff.

0:49.2

But it's more than just influencing.

0:51.3

The line between celebrity and politics, for instance, is increasingly blurred.

0:55.3

The film star Ronald Reagan became president, and his successor, Donald Trump, is the archetypal

1:00.5

celebrity, a self-defined anti-politician. Is this a good thing, a popularising of democracy?

1:07.5

Or are we turning politics in particular into a beauty contest rather than a rational argument?

1:12.5

And that's our moral maze tonight.

1:13.7

Our panel, Anne McHelvoy, senior editor of The Economist, the former Chief Crown Prosecutor, Nazia Afzal, the comedian Andrew Doyle,

1:20.8

and the chief executive of the RSA Matthew Taylor.

1:24.7

Andrew Dale, you're a celebrity, or if not you, your creation. Titania

1:30.0

McGrath, the woke influencer is, these powers in the land? Yes, I'm definitely not a celebrity,

1:35.8

but I would say that everyone has a right to express their opinion. That includes celebrities,

...

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