Celebrity Bosses and the Future of Marketing with Rare Beauty's CMO Katie Welch

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 23 April 2024

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Discover the all-new Adobe Express mobile app, including Firefly generative AI technology—now available on iOS and Android. Head to adobe.com/express or your app store to download today. This conversation with Katie Welch, the chief marketing officer of Rare Beauty, has been a year in the making. The Girlboss Radio team first met Katie in 2023, and immediately vibed with her warmth, candor and wisdom. Katie has worked as a beauty industry exec for years—her CV includes stints at Victoria's Secret Beauty, The Honest Company, Hourglass Cosmetics and now, reporting into Selena Gomez's juggernaut beauty biz, Rare Beauty. Katie, who just made Forbes' CMO 50 list, talks about how her talented team dreams up marketing campaigns that get results, her thoughts on the potential TikTok ban and how aspiring marketers should think about their careers. Avery and Katie also get vulnerable about the realities of dating with a demanding career. We know you'll love this one. For career advice and BTS of Katie's life, start with her TikTok (where she has almost 100K followers), @katiewelch. New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. Girlboss’ very first course, Spark Your Career Renaissance, will help you unlock your differentiator to go from stuck to success. Learn more and enroll at course.girlboss.com/courses/spark-your-career-renaissance. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

Transcript

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0:00.0	Katie Welch has one of the coolest jobs ever. How many people get to call Selina Gomez their boss?
0:13.2	Katie is the chief marketing officer of Rare Beauty, the top selling celebrity beauty
0:17.1	brand that has over 63 million likes on Tik-Tok alone.
0:20.5	Katie is refreshingly open, honest and candid about the reality of growing your career in the ever-changing
0:25.2	landscape of marketing and how mentorship and relationships were key to her growth.
0:29.5	This conversation with Katie has been a year in the making as always it's Avery your host and
0:33.5	today I'm joined with Liz girl boss's general manager and Victoria girl boss
0:37.0	a senior writer here to debrief this episode yeah a little behind the scenes
0:42.0	peek at girl boss radio is sometimes when we invite a guest on, it doesn't happen for a year.
0:47.0	Sometimes they say yes and it still just never comes to pass.
0:50.0	The episode for whatever reason just doesn't happen.
0:52.0	Schedules change.
0:53.1	Katie is a very busy executive so yes it took a year.
0:55.9	Katie finally came back to us which we're so grateful
0:58.6	to have this really fun, really candid conversation.
1:01.5	I think there's so many lessons that we can learn from
1:03.6	marketing pros like Katie that apply to all kinds of different roles and
1:07.0	levels and career faces. And it's such a misunderstood field too. I feel like
1:11.7	marketing, especially going viral with a beauty brand on
1:14.8	Tik-Tok. It seems like overnight, but I have attempted that same thing with a
1:19.6	small business and failed miserably. So yeah, it obviously is a misunderstood field
1:24.1	and it's so important to hear from women like Katie
	...

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