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LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Caught in the Act: Task Masking in the Age of Office Surveillance

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0585 Ratings

🗓️ 5 March 2025

⏱️ 8 minutes

🧾️ Download transcript

Summary

In this episode, I delve into the workplace trend of ‘task masking,’ where employees appear busy without being productive, particularly among Gen Z. With the return to office mandates, this phenomenon has become more noticeable. Is this solely a Gen Z issue or a symptom of outdated workplace expectations? But hold that thought- what about the rise of workplace surveillance technologies and their potential impact on employee trust? I explore how companies can create more meaningful, engaging work environments to counteract these trends.

Transcript

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0:00.0

Hi, this is Elisa Likt, and this is Leave Your Mark the podcast, where I brew fresh career advice with some of my most inspiring and successful friends.

0:09.5

It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way.

0:16.4

With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still

0:22.5

have time to post about it. I hope you don't feel seen in this episode because if you do,

0:31.9

people are on to you. Today, we are diving into a workplace trend that's been making waves lately. It's called

0:41.6

task masking. Have you ever heard of it? If you've ever found yourself clicking through emails or

0:49.2

switching between tabs just to look busy, you might be guilty of this modern workplace phenomenon.

0:56.6

It turns out that Gen Z in particular, no shade, but Gen Z is embracing task masking

1:04.4

the art of appearing busy without actually doing much.

1:10.5

And with return to office mandates in full swing,

1:13.7

it's becoming more and more apparent

1:16.0

than not every minute in the office is truly productive.

1:19.4

But here's the real question.

1:21.8

Is it just a Gen Z issue?

1:23.3

Or is it a symptom of a much bigger workplace problem?

1:28.7

And speaking of the modern workplace, what if your boss had the ability to track your every move?

1:34.9

That's where we're heading next with the rise of workplace surveillance tech.

1:40.5

Task masking might not be an option for much longer.

1:45.0

So let's break it all down.

1:47.0

So task masking, first and foremost, according to a New York Post article,

1:53.0

it is all about looking busy without actually being productive.

1:57.0

Employees might shuffle papers, open and closed email, switch tabs frequently to create the

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