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Desert Island Discs

Cath Kidston

Desert Island Discs

BBC

Music, Personal Journals, Society & Culture, Music Commentary

4.314.3K Ratings

🗓️ 24 April 2011

⏱️ 35 minutes

🧾️ Download transcript

Summary

Kirsty Young's castaway is the designer Cath Kidston.

Cheerful and practical, her products nod towards the 1950s. She began with ironing board covers but these days you can listen to a radio decorated with one of her designs, pitch one of her tents or decorate the children's bedroom with her cowboy wallpaper.

In her own room as a child she used to play at keeping shop. These days her business has a turnover of more than £50 million. "I really felt, from very, very early on, I was onto something with the notion of what I was doing," she says. "I remember feeling I'd really overstepped the mark when I opened my second shop - thinking, that's probably going a stage too far."

Record: Always Look on the Bright Side of Life Book: The Larousse French/English dictionary Luxury: A hot water bottle

Producer: Isabel Sargent.

Transcript

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0:00.0

Hello, I'm Kirstie Young. Thank you for downloading this podcast of Desert Island Disks from BBC Radio 4.

0:06.0

For rights reasons, the music choices are shorter than in the radio broadcast.

0:10.0

For more information about the program, please visit BBC.co.uk.

0:17.0

Radio 4. My My castaway this week is the designer, Cath Kidston, cheerful and practical with a nostalgic

0:40.3

nod to the 50s. Her look is for homemakers channeling Doris Day. It started with ironing board

0:46.4

covers, but now you could make a call on a Cath Kidston branded mobile phone, pitch

0:51.1

one of her daisy printed tents, or jazz up the kid's bedroom with her

0:54.8

lassoing cowboy wallpaper. In her own bedroom as a child, she used to play at keeping shop, and

1:00.8

she began her business by rooting around in car boot sales and doing up the

1:04.8

odd bit of furniture. Now her company has a yearly turnover of more than 50 million

1:09.6

and you can buy an English rose peg bag anywhere from Kuwait to Kyoto and plenty places in between.

1:17.0

I employ around 650 full-time members of staff, she says.

1:21.0

That's a lot of people's livelihoods. So it's not me playing shop anymore. It's

1:26.0

about looking after that wider picture and the wider people. So, Keith Kittston, was there a point where

1:31.7

it went from being your small business a sort of

1:34.7

handmade concern to being this great global concern that you actually realise was there a tipping

1:40.0

point you thought right now this is properly serious? You know I don't know the exact point I really felt from very very

1:47.5

early on I was onto something with the notion of what I was doing I remember feeling

1:52.1

I'd really overstepped the mark when I opened my second shop

1:55.1

thinking that's probably going a stage too far what am I doing? So two shops are tricky.

2:00.1

How many shops do you have now? I think it's 40 stores in the UK and about 10 abroad.

2:06.2

There's stores in Japan and two just opened in Korea. Two shops was the worst.

...

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