CAT-alogues & DOG-alogues: Pet Marketing

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 17 May 2025

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week, we talk about Pet Marketing.

The pet products industry is worth about $150 billion dollars. And when you love a pet, money is no object.

We’ll listen to a pet food campaign that had dogs conduct a symphony orchestra.

We’ll flip through IKEA’s CAT-alogues and DOG-alogues.

And we’ll explore Dolly Parton’s “Doggy Parton” fashion line.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:41.2	This is an apostrophe podcast production.
0:50.8	We're going to show you our big new studio baker.
0:52.4	Start the car! Start the car!
1:00.6	Mama me, that's a spicy meatball.
1:02.3	What love doesn't conquer.
1:04.3	Alka-Seltzer will.
1:05.3	What a relief! You're under the influence with Terry O'Reilly.
1:21.0	One day, a cute little Yorkshire Terrier that belonged to a family named Witherspoon went missing.
1:33.3	The family scoured the neighborhood, but no doggy.
1:36.9	They were devastated.
1:39.6	Then the Witherspoons made a shocking discovery.
1:43.0	Footage from their doorbell camera showed a woman with dyed red
1:46.8	hair creeping onto their front porch, offering their dog a treat, then scooping him up and running away.
1:55.0	Not long after, the family got a menacing phone text with a video of their little Yorkie looking scared in a cage.
2:03.5	The text demanded $1,200 ransom.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Apostrophe Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Apostrophe Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.