Hello and me

me Phil we have an expression which is all about making money from

something it's to cash in on something

cash in on something. Cash in on something.

Can you give an example of something that you can cash in on?

Okay, the weather was quite good this summer,

so I grew lots of vegetables in my garden. There are far too many

for me to eat so I'm going to cash in on them and sell them at a local market.

It sounds like you're cashing in on the great summer weather we've had.

I'll also be cashing in on the fact that people like fresh, healthy natural food.

You are a real entrepreneur, aren't you? You know when to cash in on things.

Well, knowing when to cash in on something is important if you want to work in business.

Let's hear some more examples.

As a company, we are planning to cash in on the increasing demand for electric cars

by launching our own model.

We decided to open the cafe by the station to cash in on all the commuters walking past.

The singer cashed in on her success by launching a range of merchandise.

You're listening to the English we speak from BBC Learning English and we're learning the expression cash in on something.

We use it to talk about taking advantage of a situation to make money.

It's often used to talk about businesses making money from fashions or trends.

Yes, and we don't always need to use on and an object if it's obvious from the context.

So if you see a new trend why not cash in? I'm just

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