Cash Flow Consulting | Ep 217

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 26 June 2020

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

You are always going to be paid for the value that you can create in the marketplace. Today, Alex (@AlexHormozi) shares with us the steps in the four quadrant model that helps you solve your cash flow issues and a math example that uses all these steps.

Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi.

Timestamps:

(1:25) - Cash flow issues stem from not knowing how to acquire customers and make cash flow upfront. Alex shares with us a cash flow quadrant model that will help you increase the value per customer

(2:24) - The 1st step is to look at your products and ask yourself, “Is there something we can add?” This introduces customers to upsells within the offer

(5:00) - The 2nd and 3rd steps: add-on services & simply asking and offering a 10% discount to get someone to prepay

(6:46) - The 4th step is continuity. Is there a way that we can also tie continuity into this acquisition process? Another process Alex likes to use is “downselling the upsell”

(9:00) - Alex dives into a math example using the 4 quadrants and answers the question “ how much can we make upfront in the first 30 days?”

(13:38) - If you look at the research that exists on how to maintain a customer over the long haul, it's about expansion revenue. It's about Ascension.

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Transcript

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0:00.0	Hey guys, love that you're listening to the podcast.
0:02.6	If you ever want to have the video version of this, which usually has more effects, more
0:06.6	visuals, more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers
0:11.6	in different ways.
0:12.6	You can check out my YouTube channel.
0:13.6	It's absolutely free.
0:14.6	Go check that out if that's what you are into and if not, keep enjoying the show.
0:18.5	What we're trying to figure out is how much can we make upfront in the first 30 days and
0:22.2	then what's the life-term value, the customer?
0:24.9	Welcome to the Jim Seekers podcast where you talk about how to get more customers, how
0:27.7	to make more customers and how to keep them longer.
0:30.3	And the many failures and lessons that we have learned along the way, I hope you enjoy
0:34.4	and subscribe.
0:37.0	What's going on everybody?
0:38.0	Hope you are having a phenomenal Saturday.
0:41.0	I've been very, very bad about, been very, very bad about my content lately.
0:46.5	And that is because I've been doing daily coaching with our community and so a lot of my
0:52.1	creative output has been going there.
0:54.9	But I wanted to talk to you about a cash flow process that I've been consistently walking
1:01.0	through for the last couple of months.
1:03.4	Part of this started with the book that I'm still currently working on called Building
1:07.3	a Better Malastrap.
	...

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