Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube #2551

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 1 September 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2551, we share the details of how we’re starting to hit ‘record’ numbers on our YouTube channel. As a YouTuber, it can be tempting to compare your numbers to those of other creators. But the truth is that you don’t know where they are in their YouTube journey. And you can get overwhelmed when you compare yourself to others. So rather than comparing yourself, focus on what is working for you and your channel. And if you see your numbers growing and compounding over time, then you know you’re on the right track. Tune in for a breakdown of how we’ve been growing our channel, what our numbers look like, and critical insights on the strategies we’ve been using to increase engagement, retention, and subscription rates! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Case Study: How We’re Starting To Hit ‘Record’ Numbers on Our YouTube. [00:04] Some context on our Marketing School YouTube channel. [01:08] Why you shouldn’t compare your subs to other channels. [01:38] A breakdown of our growth rate and what our numbers are looking like. [02:08] What we have been doing to compound our growth rates. [03:49] The value of sharing screens when your content is educational. [04:29] Our approach to optimizing thumbnails. [05:33] What our retention rates are. [05:46] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	We're going to talk about how we're starting to hit, quote-unquote, record numbers on our YouTube
0:04.3	channels. Just for some context, right now, for marketing school, we have a very small channel,
0:10.4	about 7,000 subs or so, but it started to grow. And Neil, you probably don't look at your YouTube
0:15.2	studios much, but maybe four or five years ago, I was obsessed with looking at YouTube studios.
0:21.4	And this is back when I had the office in downtown LA. We're recording all the time,
0:25.4	and we had videos that would get to 300,000 views or so. So my YouTube was cranking, right?
0:30.1	And I remember there's a certain point in time when I look at the metrics where the growth rate
0:34.3	started to accelerate, whether it's the number of views accelerating and the number of subscribers
0:39.6	accelerating. So you can say maybe it's growing 20% month over month, right? And I've seen it
0:44.3	consistently accelerate at that rate a couple of years ago. Now I'm seeing it again, right?
0:48.4	And point is the law of compounding, if you're continuing to accelerate at 20% month over month,
0:52.8	the numbers are going to start to get big. And so I have, that's why I was talking to my YouTube
0:58.1	consultant. And I was looking at both my channels leveling up, which has 75,000 subs. And the
1:02.7	marketing school one, I'm like, the marketing school one has way more potential. I think it's just
1:06.2	going to outpace it by a lot. And so I think the point is a lot of times, one of the points here,
1:11.0	I would say, and I'll turn it over to Neil is when you're starting out, the natural human
1:16.2	inclination is to compare your, the number of subs or views that you have to someone that's maybe
1:21.4	in their chapter 15 or year 15, and it starts to get really overwhelming to do that.
1:26.5	But as long as you're competing against yourself and you're seeing the law of numbers,
1:29.6	you're seeing the law of compounding happen, then you know you're on the right track. And the
1:33.7	YouTube consultant, he was like, yeah, I agree with you. There's a lot more potential with
1:37.1	marketing school. So go ahead, Neil. Yeah. So what are the numbers that we're seeing that's
	...

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