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The Art of Online Business

Case Study: How Kwadwo Sold Out His Founding Member Course Launch

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8828 Ratings

🗓️ 1 November 2023

⏱️ 43 minutes

🧾️ Download transcript

Summary

In this episode, we delve deep into the captivating story of Kwadwo's journey from ideation to successfully pre-selling his Facebook ads lead generation course, the Lead Gen Cheat Code. We discuss the power of effective messaging, team delegation, and the technical challenges he encountered along the way. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍ You'll hear about Kwadwo's approac...

Transcript

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0:00.0

If you don't prevalidate your course, you really just don't know if people want it.

0:03.8

And then the funny thing is, as you actually accept people in as, say, founding members or on the ground level of your course,

0:12.0

what always happens I found, Rick, is I make a lesson.

0:15.9

They consume a lesson.

0:17.7

They come back and say, oh, well, what about this?

0:20.6

Well, what about that? And you end up

0:22.1

having so much feedback and it ends up really influencing the direction your lessons go. And so

0:27.3

this is the only way. What's up, my friends? Welcome to today's episode on the podcast. Quayjo,

0:33.7

you're sporting quite the Shiner today. Shiner? What does that mean? Oh, like a

0:38.3

You never heard that a Shiner? Black guy. I've never heard of that. I got a Shiner.

0:43.2

I guess they don't use that in Seattle where I'm from. Are you holding like a raw steak up to?

0:48.8

Isn't that like what they do in cartoons? They put like a raw steak. That's so terrible.

0:52.2

It actually work. No, I just use those heated rice packs every hour or so.

0:57.8

So you're putting heat on there, not cold?

0:59.9

The doctor said cold in the first several days. And then now it's just heat, you know,

1:04.6

and to keep the swelling down. And as you can see, the swelling is not down.

1:08.9

Well, you said that right before we hit record, you said that people are still DMing you

1:12.6

and they're like, dude, what happened?

1:14.8

And we've been talking about it here on the podcast for several episodes.

1:19.5

Do you tell them to tune into the podcast here?

1:21.7

You know, I should use that as a marketing opportunity.

1:24.2

No, I just take them for caring and stuff.

...

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