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Perpetual Traffic

[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

0.0 • 0 Ratings

🗓️ 23 May 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Perpetual Traffic, Ralph and Kasim share insights on marketing channels and lead generation strategies. A key takeaway is the value of Twitter threads in building a following and providing valuable content. They recommend creating threads regularly and pinning a tweet that acts as a table of contents for all your threads. This makes it easy for your audience to access the value you offer. The episode also explores the benefits and limitations of various ad platforms and objectives for effective lead generation, emphasizing the importance of targeting the right leads and understanding algorithms.

In This Episode, You'll Learn:

  • 00:00:00 Direct Mail and Facebook: Effective Marketing Channels for Quality Leads
  • 00:02:04 Positive Review and Request for Backstory in Digital Marketing Podcast
  • 00:03:51 Special Episode on Cos Backstory Coming to Perpetual Traffic
  • 00:06:41 Organizing Twitter Threads with Pinned "Thread of All Threads" Tweet
  • 00:10:08 Lessons on Twitter Growth and Effective Thread Writing
  • 00:13:08 Case Study Provides Quick and Valuable Insights
  • 00:15:21 Long-term Success Demonstrated in Six-Month Google Ads Campaign Screenshot
  • 00:17:20 Customer Acquisition Model Tailored for Law Firms
  • 00:20:52 Tracking and Targeted Leads in Law Firm Marketing
  • 00:24:19 Leveraging Social Media for Law Firm Marketing
  • 00:27:30 Offline Tracking: A Game Changer for Large Ad Campaigns
  • 00:31:11 Small Law Firms' Profitability Relies on Smaller Settlements
  • 00:32:30 Setting Up Proper Conversion Tracking in the Services Industry
  • 00:40:19 Tracking Data Points to Maximize Results
  • 00:41:39 Assessing Viability of Accident Cases for Law Firms
  • 00:46:19 Scaling Online with Offline Conversion Tracking

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://www.activecampaign.com/

Tier 11 Data Suite

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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