We only do one thing. I don't have a course. I don't sell product. I don't do anything else.

I don't, I mean, occasionally I'll do a, you know, collaboration or, you know, I might do a little something, but my sole focus is on this membership, on these people, on serving them like 24-7 pretty much.

And I feel like that shows in what we do,

how we do it. My focus isn't split.

Hey, my friend, welcome to the art of online business podcast. My name is Rick Mulready,

and I'm an online business coach. I'm an ads expert.

And most importantly, I'm a dad. And this show is where we help established online course

creators and coaches create more profit, more impact, with less hustle. All right, let's get into it.

One of the key things when we have a membership in our business, or if you're thinking

about adding a membership to your business, is retention, right? How long do people stay in

your membership? And, you know, there's different metrics that we use to measure that.

The primary one is churn rate, right?

So average churn rate, you know, if you're doing like 5% and below, you're doing, you know,

I'd say 5% is about average.

You're doing pretty well.

If you're in like that 3% or below,

you're doing extremely well. Well, my guest today, Ali Manning, she's one of our accelerator

coaching members, she is essentially a 0% churn rate in her membership. Now, Ali is a bookbinder

and a book artist.

And in her membership, she teaches people bookbinding.

How to do bookbinding?

These are like craft projects.

...