meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

[‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 Months

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 18 October 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren dig into a case study that showcases how data-driven decisions can bring major growth. They walk through a real-world example of how focusing on creative strategies and identifying key target audiences led to a 40% year-over-year increase in sales. Ralph and Lauren talk about the power of analyzing both demographic data and customer acquisition costs, making a strong case for why businesses need to focus on simplicity and precision in their marketing. Curious about how to double down on what works and cut out what doesn’t? Tune in to find out.

Chapters

  • 00:00:00 - Kicking off with Ralph and Lauren from Two Different Countries
  • 00:00:20 - Contrasting Climates: Sweating in Mexico, Freezing in Canada
  • 00:01:34 - Discovering Montreal: Gardens, Olympic Stadiums, and Poutine
  • 00:04:01 - Time for the Big Reveal: Case Study of the Day
  • 00:05:32 - Why Creative is Your Secret Weapon in Marketing
  • 00:08:53 - The Sales Slump: Identifying the Problem
  • 00:16:09 - A Simple Fix with Big Results: Solving the Puzzle
  • 00:17:08 - Data to the Rescue: Leveraging Insights for Growth
  • 00:20:46 - Getting Creative with Your Audience Targeting
  • 00:22:16 - Speaking Your Audience's Language: The Real Game Changer
  • 00:22:34 - Turning Around Declining Sales: Real Results, Real Growth
  • 00:23:14 - New Customers, New Profits: The Key Metrics That Matter
  • 00:25:05 - Creative Strategies That Move the Needle
  • 00:27:32 - Benchmarking Success: How Data Drives Smart Decisions
  • 00:37:28 - Fine-Tuning Your Creative for Maximum Impact
  • 00:45:21 - Case Study Wins and What’s Next for Growth
  • 00:46:51 - Wrapping Up: Final Thoughts and Takeaways

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.