[CAS] Personal Injury Lawyers: How to get 315 Signed Cases in Four Months Using Google & Facebook
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 7 February 2023
⏱️ 58 minutes
🧾️ Download transcript
Summary
On this episode of Perpetual Traffic we are visiting a discussion from our sister podcast The Customer Acquisition Show:
In this episode of the Customer Acquisition Show, the team of Tom, Ralph, Nick, Maria, Lynn, and Oli discuss the successful case of Mike Morris Law Firm, which acquired 315 signed cases. The team attributes the firm's success to a combination of various advertising strategies, including cold traffic, Out of Home Advertising, TV Ads, Google Ads, and Facebook Ads.
The group also highlights the importance of understanding the client's perspective and addressing objections through storytelling. They discuss the need for on-page optimization and offline conversion tracking to enhance campaign results. Effective communication between the firm and their team is also emphasized as a key factor in their success.
IN THIS EPISODE, YOU'LL LEARN:
- The Secret to Success for Law Firms That Don't Take Themselves Too Seriously: A Case Study
- Innovative Marketing Techniques: Bringing Social Interruption and Tent-Based Marketing Together for a Personal Injury Law Firm
- Transforming Legal Marketing: The Digital Marketing Strategy of Mike Morris
- Helping Those in Need: The Power of Insurance Companies in Legal Assistance
- Reaching Frustrated Consumers: A Website Solution for Lawyers
- Putting Yourself in the Client's Shoes: The Key to Success for Personal Injury Lawyers
- Dominating the Market: The Benefits of Saturating the Personal Injury Law Market
- Mobile-First: A Different Experience for Personal Injury Law Firms on Mobile Devices
- Focusing on the End Goal: Mike Morris' Advice for Success
- The Power of Language and Targeting in Personal Injury Law Firms
- The Formula for Successful Case Outcomes: Analyzing Key Factors
- Measuring Success: Understanding Conversion Tracking for Lead Generation in Law Firms
- The Importance of Offline Conversions for Law Firms
- The Long-Term Play: Setting up a Personal Injury Law Practice for Success
- Reaching Your Ideal Client: Using Avatars, Platforms, and Offline Conversions
- Effective Marketing: Using Meta Ads to Reach the Right Audience
- Trustworthy Representation: Mike Morse, A Michigan Lawyer You Can Count On
- A Mutual Benefit: The Agency Game, A Two-Way Street
- Optimizing for Online Success: Improving On-Page SEO for Law Firm Landing Pages
Links and Resources:
- Mike Morse Law Firm: Case Study
- Tiereleven.com
- Get your queries answered here: hi@tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Ralph and Kasim on Twitter
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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