Carlos Gil: CEO And Founder Of Gil Media Co. | #ThePlaybook 193

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 9 February 2020

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Carlos Gil, CEO and founder of Gil Media Co. and best-selling author of The End of Marketing, talks about his career journey, including dropping out of school and selling shoes, before realizing his passion for digital marketing. Gil and host of #ThePlaybook, David Meltzer, chat about why the images that are portrayed on social media give us a false sense of reality, how Carlos uses a “social stalking” approach to connect with the right individuals, and why investing into new social media platforms isn’t always a great idea. The pair also share their best practices for advertising on LinkedIn, Instagram, and beyond. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the Playbook, I have Carlos Gill, CEO and founder of Gill Media Company and the best-selling
0:05.9	author of the end of marketing. And he's going to give us his best digital marketing hacks for 2020 and teach you how to get to the people who cut the
0:16.2	checks.
0:17.2	Join me for all of this and more on the playbook.
0:20.4	This is Entrepreneurs the Playbook, where each week I bring you some of the greatest athletes, celebrities, and entrepreneurs to talk about their personal and professional playbook to success and what made them champions on the field and in the board
0:35.4	room. I'm your host and CEO of Sports One Marketing, David Melzer. This is Dave
0:42.1	Melzer with entrepreneurs Playbook and I have the expert in
0:46.6	digital marketing. This guy has started from the ground up. He is an author, speaker,
0:51.2	of course an entrepreneur, and his business is growing and the businesses that work with
0:55.1	him more importantly are growing. Carlos Gilman welcome to the playbook.
0:58.6	What's happening my man?
0:59.6	All right everybody this is an entrepreneur, and you are so successful now,
1:04.7	but you weren't born into money,
1:06.4	you weren't born into success.
1:08.3	So everybody wants to connect the dots forward.
1:11.4	I like to connect the dots backwards with great entrepreneurs and
1:14.4	speakers and authors like yourself. You wrote the book The End of Marketing, which everybody
1:18.2	should create a copy if they're interested at all in building a brand frequency or
1:21.8	marketing.
1:23.0	Where did you start?
1:24.0	Like, because this stuff didn't exist when you got out of college.
1:27.0	You know, what's crazy is actually I didn't go to college at all.
	...

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