Carlos Alvarenga on The Rules of Persuasion and Great Communication
Beyond the To-Do List - Productivity for Work and Life
Erik Fisher
4.5 • 877 Ratings
🗓️ 8 April 2024
⏱️ 46 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
This week it’s my pleasure to welcome Carlos Alvarenga for a chat about his new book, The Rules of Persuasion: How the World's Greatest Communicators Convince, Inspire, Lead--and, Sometimes, Deceive. Carlos is an independent researcher and author. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H.Smith School of Business at the University of Maryland. Carlos holds a B.A. in Humanities and Classical Greek from Hampden-Sydney College and completed the Post-Baccalaureate Program in Classics at the University of Pennsylvania.
In this conversation we delve into the compelling world of persuasion as the art and science that influences every aspect of our lives. Carlos explains how he drew inspiration from Aristotle's foundational work on rhetoric to craft his book. We will unravel the subtleties of persuasion—as the act of shaping beliefs within a community—and how it distinguishes itself from manipulation and coercion. Carlos guides us through his periodic table of persuasion and the vital role language plays in shaping our reality. In addition, we discuss the shifts in teaching persuasion and the emergence of augmented intelligence, and how technology like deep-fakes are testing the limits of authenticity. Carlos also shares personal anecdotes, emphasizing the potency of storytelling, and offers insights into creating messages that resonate deeply with audiences regardless of their background or educational level.
______________________________________
Related Episodes and Links to Content Mentioned In This Episode:
Kevin Costner’s Eulogy For Whitney Houston
What’s Going On Tops Rolling Stone’s 500 Best Albums of All Time
Terri Sjodin on Improving Your Presentation Skills and Public Speaking
Kasia Wezowski on Open Body Language & Compassionate Communication
Charles Duhigg on the Super Power of Clear Communication at Home and Work
______________________________________
Connect with Carlos:
______________________________________
Connect with Erik:
______________________________________
This Podcast is Powered By:
Make sure to support the show by checking out the sponsors!
Learn more about your ad choices. Visit megaphone.fm/adchoices
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | When you're hiring for your small business, you want to find quality professionals that are right for the role. |
| 0:05.0 | That's why you have to check out LinkedIn Jobs. LinkedIn Jobs has the tools to help you find the right professionals for your team faster and for free. And trust me, I've spent a lot of time |
| 0:15.1 | looking through LinkedIn jobs and by far it has been the easiest way for me to find viable |
| 0:21.2 | candidates fast. |
| 0:22.5 | And LinkedIn isn't just a job board. |
| 0:24.2 | LinkedIn helps you hire professionals |
| 0:25.9 | you can't find anywhere else because even those who aren't |
| 0:28.6 | actively searching for a new job might be open |
| 0:31.0 | to the perfect role that you have. |
| 0:33.0 | In any given month, over 70% of LinkedIn users don't visit other leading job sites. |
| 0:38.0 | So if you're not looking on LinkedIn, you're looking in the wrong place. |
| 0:41.0 | On LinkedIn, 86% of small businesses get qualified |
| 0:45.0 | candidates within 24 hours. Hire professionals like a professional on LinkedIn. |
| 0:50.8 | LinkedIn knows that small businesses are wearing so many hats and might not have the time or resources to hire. |
| 0:55.6 | LinkedIn is constantly finding ways to make the process easier. |
| 0:58.8 | They even just launch a feature that helps you write job descriptions, |
| 1:01.8 | making the process even easier and quicker. |
| 1:04.5 | Post your job for free at LinkedIn.com. |
| 1:06.6 | referral that's LinkedIn.com slash referral to post your job for free. Hello and welcome back to Beyond the To Do List, a podcast about productivity. |
| 1:33.4 | I'm Eric Fisher, your host, as we discuss the true goal of productivity, living a more meaningful |
| 1:39.6 | life. |
| 1:40.6 | And in this conversation this week, I am talking with Carlos Alverenga. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Erik Fisher, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Erik Fisher and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.