Carina Hatton: Crushing Your ECom Business
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 26 July 2022
⏱️ 28 minutes
🧾️ Download transcript
Summary
Carina Hatton is a woman on a mission! After scaling her own clothing boutique, Knitted Belle Boutique, to 7 figures, she has a passion for helping others do the same. She is also the host of the internationally ranked podcast, She Crushes ECom, where she and her guests talk to women about business, fashion, fun and financial freedom.
Not only does Carina get to do what she loves, she was able to scale her online business to an impressive 7 figures. Having experienced the unique challenges of building a successful online fashion business, Carina decided to put her knowledge to good use and help other entrepreneurs or soon-to-be entrepreneurs start and grow their business. She is now a sought after coach, having helped thousands of boutique owners experience growth that they only dreamed of before working with Carina.
onlineboutiquecoaching.com
@knittedbelle on FB, IG, Pinterest, @growyourboutique on FB
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Transcript
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| 0:00.0 | Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a difference. |
| 0:12.6 | Welcome to another episode of your brand Amplified. |
| 0:15.5 | I'm your host, Anika Jackson, and I'm here today with Krina Hatton, |
| 0:19.6 | a woman on a mission to help all e-commerce stores find the success she has through her proven methods. |
| 0:26.0 | Karina, welcome to the program. |
| 0:28.0 | Thanks for having me. |
| 0:30.0 | Yeah, I'm very excited because I know people think, oh, I can draw up an online boutique and all just start getting orders in and it'll be great, but there's so much more that goes into it. |
| 0:40.0 | And I'd love for you to share a little bit about your journey. How did you decide to have an online clothing boutique? |
| 0:49.7 | Yeah, well actually I, it was really funny. |
| 0:52.8 | I was trying to do something that didn't take a lot of money |
| 0:55.9 | to start up because we actually had just lost everything. |
| 1:00.8 | We had to close several businesses worth over seven figures. |
| 1:05.2 | Oh my gosh. |
| 1:06.2 | And I'm an entrepreneur at heart so I knew that I was going to do another business, but I just couldn't bear to put money into something that might not work. |
| 1:20.0 | And so I have an IT background and so I started looking online and for businesses and I kept running into network marketing stuff and I wanted something I had just come from the auto repair world. |
| 1:37.0 | We had an auto repair shop and I was just wanting |
| 1:39.8 | something feminine, girly, fun. |
| 1:43.0 | And so I started looking, |
| 1:45.0 | because I've been hanging out with mechanics every day |
| 1:48.6 | running our auto repair shop. |
| 1:51.1 | And so when we closed that that I was just naturally drawn to clothing and I started |
... |
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