Career Insights for New Grads: Building Your Brand and Network with Stacey Ross Cohen

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

Aliza Licht

Business, Careers

5.0 • 585 Ratings

🗓️ 28 May 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Leave Your Mark, I sit down with Stacey Ross Cohen, CEO and founder of Co-Communications, bestselling author of the Brand Up series, TEDx speaker, and marketing professor, to discuss personal branding and career advancement for early professionals. The conversation dives into the essentials of beginner personal branding, highlighting a three-step framework from Stacey's book, Brand Up 2.0: Propel Your Early Career Success. It features invaluable career-building best practices and helps young adults tell unique stories highlighting their best selves and answering the million-dollar question: Why Choose You? Stacey shares insights on leveraging LinkedIn, networking, and the balance between content creation and genuine engagement. She also offers practical advice for young professionals on effective job application strategies and how to make a lasting impression during interviews. Additionally, the episode touches on the crucial role of follow-up skills and the nuanced use of LinkedIn's 'open to work' feature. No matter your career path or goals, Stacey's insights will teach you how to craft your professional digital presence and set you up for success. 00:00 Introduction and Welcome 01:30 Target Audience for the Book 02:35 Understanding Personal Branding 04:39 Personal Branding in 3D Framework 06:24 Delivering Your Value 10:32 Navigating Social Media and Algorithms 13:58 Graduation Tips and Job Market Insights 18:31 Networking and Interviewing Skills 21:40 Brand Up Book Overview 28:39 Open to Work on LinkedIn 32:32 Conclusion and Final Thoughts

Transcript

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0:00.0	Hi, this is Elisa Likt, and this is Leave Your Mark the podcast, where I brew fresh career advice with some of my most inspiring and successful friends.
0:09.5	It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way.
0:16.5	With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still
0:22.5	have time to post about it. I'm super excited to welcome my friend Stacey Ross Cohn, who's the
0:29.9	CEO and founder of Co-Communications, a bestselling author of the Brand Up series, a TEDx speaker,
0:36.1	adjunct marketing professor at Fordham. I mean, the list
0:38.6	goes on. She has earned her stripes on Madison Avenue and at major television networks, and she
0:44.1	excels at building brands like me, expertly positioning their narratives to succeed in fiercely competitive
0:51.1	markets. And of course, she's had numerous accolades, including recognition
0:55.2	from Forbes Enterprise, City and State New York Power 100, PRSA practitioner of the year, and was named
1:02.2	Crane's New York business, notable leader in advertising, marketing, and PR in 2023 for her work
1:08.0	in the field. Stacey, I'm so excited. I know you've been working on this book,
1:12.3	and it's finally out. And it's exactly for the demographic of people that I seem to keep complaining
1:20.0	about. So we're going to talk about it. Welcome to leave your mark. This is like instrumental
1:25.3	guidance. Who is this workbook for? First of all, it's so great to be here.
1:32.7	And next time we're together, I'll make sure to wear that same lipstick. So the book is for
1:39.3	early career professionals from, let's say, age 20 to 35. And it could be for anyone that is looking to advance
1:47.9	in their career, looking for their first job in business and entrepreneur trying to scale
1:54.3	their company. Amazing. And I feel like it's such a synergistic companion even to on brand because I wrote on brand, you know, any age person can read it following leave your mark.
2:07.6	But in my mind, it really is this leadership level or like on your way to leadership book.
2:13.6	And this, I feel like comes before because you're really working with people sort of at that
2:20.4	very early foundational stage. And quite frankly, I love that you and I speak the same language
	...

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