Care for a little treat?
Marketplace Morning Report
Marketplace
4.5 • 927 Ratings
🗓️ 5 February 2026
⏱️ 7 minutes
🧾️ Download transcript
Summary
From the BBC World Service: Little luxuries can become routine during tougher economic times. The newest iteration of the “lipstick effect,” the phenomenon is called "little treat culture" on TikTok, where videos using the hashtag have grown by 75% globally over the past year. This morning, we'll delve into the business model of treat-onomics. But first, TSMC confirms plans to make AI semiconductors in southern Japan, and gig workers in India are planning a nationwide strike.
Transcript
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| 0:00.0 | Taiwanese chip giant TSM invests in a new factory in Japan. Live from the UK, this is the Marketplace |
| 0:08.3 | Morning Report from the BBC World Service. I'm Guy Kilty. Good morning. Days before Japan's |
| 0:14.4 | general election on Sunday, the world's largest chip maker, Taiwan's TSM, has confirmed plans to make AI semiconductors in southern Japan. |
| 0:23.5 | From Tokyo, Will Leonardo reports. |
| 0:26.4 | This announcement makes a welcome set of headlines from Miss Takaichi days ahead of a snap election. |
| 0:31.7 | TSM had already announced a new production facility in Japan's Kumamoto Prefecture, |
| 0:36.2 | but now it's pledging to produce advanced |
| 0:37.9 | three nanometer AI chips there in an investment reportedly worth $17 billion. Japan has lagged |
| 0:44.4 | behind its neighbours on chipmaking. Despite its expansion of production abroad, TSM has faced |
| 0:49.9 | domestic pressure in Taiwan to retain its most advanced chips there, in part as a deterrent |
| 0:55.1 | to China, which claims the island as its own. Will Leonardo reporting. Let's do the numbers. |
| 1:02.4 | Google says it's going to double its spending on artificial intelligence this year to as much as |
| 1:07.2 | $185 billion following strong growth in its advertising and cloud businesses. |
| 1:13.8 | Chief Executive Sundar Pichai said Google's Gemini AI app now has more than 750 million monthly active users. |
| 1:22.2 | Gig workers in India, including delivery riders and drivers, are planning a nationwide protest this weekend. |
| 1:28.3 | They say they're paid too little, work long hours and have no safety protections. |
| 1:32.8 | India's gig economy employs millions and is central to how the country's cities operate. |
| 1:37.4 | Harshita Bansal from the gig and platform service workers' union is leading the protests. |
| 1:42.0 | So it is very important to go on a strike right now because the condition of the gig workers |
| 1:46.7 | in India is almost like forced labour. |
| 1:49.6 | There's a lot of misbehaviour and misconduct by the companies on the workers. |
| 1:54.3 | It has been really bad right now. |
... |
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