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CarStuff

Car Dealerships and Your Reptilian Brain

CarStuff

iHeartPodcasts

History, Leisure, Automotive

4.4584 Ratings

🗓️ 6 April 2010

⏱️ 21 minutes

🧾️ Download transcript

Summary

We've all heard the story: A well-meaning family man walks into a dealership set on buying a sedan and ends up leaving in a sports car. But how does this happen, and why? Listen in to learn how your brain may be making decisions without your knowledge.

Transcript

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0:00.0

This is an IHeart podcast.

0:05.5

From NBA champion, Stefan Curry, comes shot ready, a powerful never-before-seen look at the mindset that changed the game.

0:13.1

I fell in love with the grind. You have to find joy in the work you do when no one else is around.

0:20.0

Success is not an accident.

0:21.8

I'm passing the ball to you.

0:23.8

Let's go.

0:24.6

Steph Curry redefined basketball.

0:26.5

Now he's rewriting what it means to succeed.

0:28.9

Order your copy of the New York Times bestseller shot ready.

0:31.9

Today at stephencurrie book.com.

0:34.5

Go behind the wheel and under the hood on everything automotive with high-speed stuff from

0:39.3

How StuffWorks.com.

0:46.3

Hi everybody.

0:47.1

Welcome to the podcast.

0:47.9

I'm Scott Benjamin, the auto editor here at How StuffWorks.com.

0:51.1

And I'm Ben Bolin.

0:52.3

I write some videos here on the self-same website.

0:56.0

Fantastic.

0:57.1

Self-same?

0:57.8

Can we say self-same? It's okay. Everybody understands what you mean. Yeah, it's kind of redundant, though. Yeah, it's okay. We got it. We got it. So anyways, let's move on to today's topic because I want to get right into it. It's a, it's, it's got an unusual title, I'll tell you that.

1:10.6

Probably have a lot of people guessing about this one.

1:12.3

Yeah, a lot of the listeners are probably thinking, wait a second. Well, we have an article on our site that will explain this very concisely. The article is called What Does the Reptillion Brain Have to Do with Car Manufacturing? That's specifically the title they can look for on How Stuff Works.com. but we're going to explain it a little bit more, give it a little bit more, I guess a little more depth to it.

...

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