Capítulo 258: Why Influencers Should Be Taken Seriously

Locatora Radio [A Radiophonic Novela]

My Cultura, iHeartPodcasts and Locatora Studios

Relationships, Society & Culture, Sexuality, Health & Fitness

4.8 • 797 Ratings

🗓️ 14 January 2026

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Happy New Year, Locamores! In this episode, we discuss the attention economy and why we think influencers, especially women, get so much hate. Influencers can impact what we buy, how we think, and even how we vote. Diosa and Mala break down why we should pay attention to all sides of the influencer and what's at risk when we degrade their work.

Please note: this episode was recorded in December 2025.

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Transcript

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0:00.0	This is an IHeart podcast.
0:02.3	Guaranteed human.
0:04.3	Josa, something's been bothering me recently.
0:07.2	Tell me.
0:07.9	Why is it that when women start businesses online and build platforms and become
0:14.8	influencers and have branded deals and branded content and sponsorships, why are those women
0:23.7	criticized and derided and like look down upon? Why is it not seen like a real job?
0:30.4	Why is it not seen as a real job? It's like like fake work or it's not as dignified as like
0:36.9	working for a company or a corporation like in an
0:39.7	office setting but but when athletes and superstars and musicians launch their own products they're like
0:51.0	moguls why is it devalued when women do it?
0:57.0	But when men do it,
0:59.0	they're titans of industry.
1:01.1	People are lining up around the block
1:02.9	to get their shoe, the latest footwear,
1:06.7	with your favorite man's name and face on it.
1:10.3	What is the deal?
1:11.7	Let's talk about it.
1:16.1	I think we need to start with this conversation by talking about what is an influencer.
1:22.3	What makes someone an influencer in this day and age, 2025, 2026 now?
1:27.8	Happy New Year, by the way.
1:29.7	It's 2026 now.
	...

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