Candid Insights from Billionaire Entrepreneur John Paul DeJoria

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Business, Careers, Entrepreneurship

4.9 • 1.9K Ratings

🗓️ 21 November 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's episode revisits a compelling 2019 conversation with self-made billionaire entrepreneur John Paul DeJoria, known for Patron, John Paul Mitchell Systems, and co-founding ROKiT phones. We explore John's early life, from encyclopedia sales to lessons in resilience and rejection. He passionately encourages involving his children in door-to-door sales, citing its transformative potential. John shares insights into the two fundamental challenges every entrepreneur must tackle for success. Surprisingly, he reveals an unconventional time management approach, in which he doesn’t dedicate specific blocks of time to individual companies. Furthermore, he emphasizes the importance of assessing a person's heart during interviews, moving beyond mere words and enthusiasm.

Transcript

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0:00.0	The second thing and had to with Paul Mitchell and Patron and now Rocket is make sure your product or your service is the best there is.
0:08.0	You don't want to be in the selling business. You want to be in the reorder business.
0:12.0	This is entrepreneurs, the Playbook,
0:15.0	where each week I bring you some of the greatest athletes, celebrities,
0:19.0	and entrepreneurs to talk about their personal and professional playbook to success.
0:24.0	This Dave Melter with Entrepreneurs, the Playbook,
0:27.0	and I have an ultra entrepreneur,
0:29.0	the founder of Paul Mitchell,
0:31.0	the founder of Patron,
0:33.0	Patron, the co-founder now of Rocket,
0:35.0	what I think may be coming from Samsung,
0:38.0	the greatest phone I've seen since the first smartphone in 1999
0:42.0	that I ventured into a Windows C device.
0:44.9	But I'm going to take us back a little bit farther because you and I started our sales career
0:48.9	kind of in the same place.
0:50.3	We have our dads left. Yeah, I sold encycloped.
0:55.0	I went to Occidental College close to where you were born in
0:58.0	at the park.
0:59.0	And I needed money.
1:00.0	I had a scholarship to school, but I sold encyclopedias and I think the sales skills of being an encyclopedia
1:07.9	salesperson carried me to great successes later on.
1:11.3	Oh, priceless education. If I could right now I would make
	...

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